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Video Uploads Arrive on Twitter

After months of speculation, Twitter’s video upload functionality is finally here. How does it work, what can you do and what impact will it have?

Video in 2015

2015 is already being hailed as the year of video advertising. With Facebook making huge strides to take on YouTube and the exponential growth of online video, Twitter needed to upgrade its offerings or fall behind. Although Twitter already has the popular Vine service, the continued growth of Instagram and Snapchat, plus the popularity of longer videos proved the demand for video content of more than just the six second videos Vine offers users.

Twitter video uploading relased - Viddyad Blog

Many industry insiders and publications have speculated for quite a while that Twitter video was on the way, and Tuesday’s announcement confirmed that Twitter is taking its first big steps to grab a share of the online video market.

Mobile First

The Twitter video upload functionality is, for now at least, a mobile-first feature, with uploads of video up to 30 seconds long coming directly from videos taken using the Twitter iPhone and Android apps. Right now, iPhone users can also upload videos directly from their camera roll, with this feature expected shortly for Android devices.

Twitter logo - Viddyad Blog

The mobile emphasis seems aimed at promoting Twitter video as a social feature. For many Twitter is a valuable news source and the ability to add videos straight into tweets could have a huge impact on how developing news stories and current events are reported through the service. Expect to see more clips of sporting events, concerts, political rallies, tech conferences and other popular events that generate big interest online.

Impact on Business

Although this feature seems targeted primarily at social users, an impact on businesses using Twitter is a given. Aside from the obvious impact we’ll see for news services, major brands will undoubtedly start using these videos to promote products and events to their followers in exciting new ways. One of the first video tweets was a clever promotion for the upcoming Oscars ceremony:

Expect much innovation and some clever new video campaigns from different companies in the coming months.

Many other aspects of business will see new challenges and opportunities with video uploads as well. Twitter is a key source of customer support online for a great number of businesses – the ability to share feedback via videos and for brands to respond and interact with them will become important in these relationships.

Anything Else?

Yes – In addition to the big video news, Twitter have also announced an expansion to their DM (direct message) service, allowing for more private communications as users can now direct message up to 20 people. A long overdue update, it’s all aimed at keeping activity within Twitter, so users don’t go and have their private conversations about Twitter content elsewhere.

As big fans of video, we at Viddyad are super excited about these updates and we can’t wait to see how the Twitter experience changes, and how rival networks respond as video content continues to dominate the web.

Viddyad - Create a video ad online in minutes

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Twitter TV Ratings in the UK

Twitter TV ratings are finally coming to the UK. Back in 2012, Nielsen and Twitter established metrics for social TV ratings and released it to TV networks. TV analytics allow networks and ad agencies to measure engagement surrounding various shows. We have become a multi-screen society – how many of you use your phone while watching TV? I know I do. With HBO successes such as Game Of Thrones, online conversation about TV shows has increased dramatically over the past two years. The discussions that people have online about TV shows (and often during TV shows) are of great interest to content producers and marketers.

In October, Twitter announced a partnership with Kantar Media and developed the TV ratings tools for the UK. Some of the metrics available to UK networks and agencies include:

  • Unique authors – the people tweeting, and their affinity to brands, channels and programs
  • Unique audience – measuring the number of individuals who viewed tweets related to individual programs/shows
  • Impressions – the total number of times that a tweet or retweet about a particular program has been seen

Data like this can be key to identifying the right audience to target, what kind of ads to go for and what time to advertise.

It’s Not All About Quality TV

Of course, there’s more to targeting than just posting your updates or ads during everyone’s favourite shows – paying attention to trends, spotting the next big viral TV sensation or reacting quickly to live TV events can help you steal a march on the competition. Recently, two of the biggest TV moments to gain traction on Twitter were unexpected: Lifetime’s critically reviled Aaliyah biopic was a huge hit on Twitter largely because of the criticism, while this NFL moment got tens of thousands talking about the sport and tuning in:

Keeping an eye on current events (and the TV listings) can help you fine tune your timing, capture the zeitgeist and capitalise on online happenings.

Real Time Marketing with Video

It’s never been easier to jump on the real-time marketing bandwagon, incorporate video into your efforts, and yes, you can make them quickly with Viddyad. Did we mention it’s also free to create and share your video ad?

Viddyad.com

Movie production slate - Viddyad.com

Creating a Video for Your Website

Whether it’s a company overview or a short 15 second product ad, having video content on your website should be a priority. Here’s some top tips for the different types of video you can use to improve your site.

General explainer video

Bear in mind that attention spans are not as long as they once were, so create the video in a way that’s as engaging as possible. If you’re selling a product or a people-orientated service, it’s best to have the face of your company in the video so users are drawn to them. They should be between 30-60 seconds long and contain some sort of a product demo, whether through static images or a video of the product working (remember you can upload your own video clips to our editor).

Your video should:

  • Introduce the problem that your product solves
  • Answer the problem with your company’s solution
  • Include a quick overview of your product/service
  • Have a clear call to action

Product video

If you have more than one product or line of products, keep the videos short and to the point. Try out these tips for your product ad:

  • 15 seconds
  • 2-3 points on product benefits
  • Clear call to action

Case studies and testimonials

Get some quotes from your favourite customers and stick them in a neat video presentation to boost your reputation.

Piles of stones increasing in size

Testimonials can be very useful to new business who want to establish trust:

  • Ask your customers for quotes – most businesses will happily give referrals as it also works as a promotion for them
  • Use company logos and/or photos (with permission!) in the video so it looks professional
  • Include facts – “sales increased by XX%”

Video background

One of the emerging trends in web design is the video background. This usually involves a simple repeating video loop in the background on the landing page of a website. A slick video can bring your site to life and catch the user’s attention

To get the most out of a video background, consider using the following guidelines:

  • Keep the content simple – too much action might distract from the focus of your webpage
  • Use soft colors and contrast these with the action buttons on your page
  • Make it fast – Consider using a CDN for delivery and make sure mobile users aren’t left hanging

Tutorials and guides

Want to keep your customer’s attention while explaining a feature of your product or website? Try using a video:

  • Use screenshots or video of your product or website
  • Keep the steps simple and give the user time to process instructions
  • Add a friendly voiceover to help guide the user

Event videos

Having a big event?

Dancing or club event

You can announce it in style with a video:

  • Use footage or pictures from previous events
  • Find stock representative of your event
  • Include the location and the date in your call to action at the end

Above all, keep the focus of your videos simple. It’s good to experiment, as every website and product is unique, but make sure you play to your strengths and find the video style that’s right for you.

Need some help getting your ad online? Check out our previous blog post that explains how to put your video ad on your website.

Get started creating your video now

Videos are everywhere - www.viddyad.com

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4 Ways to Customize Your Video Ad

Creating a video ad online is easy – but how can you make your commercial really come to life and stand out from the crowd? Check out four of our top tips below to see the ways you can customize your video and make an impact.

1. Transitions

A transition is the moment when one image or video clip switches to another. Different effects can draw the viewer in and set the tone for your ad. We give you 10 transitions to choose from.

Tips:

  • If you have a lot of images in your video, use an occasional zoom or slide so they don’t appear too static.
  • If you have a lot of video clips, use fade to give it a professional touch.
  • Hover over each transition to get a quick preview of the effect.

Viddyad transition style choices

2. Text Styles

The text of a video is where you really sell your message to the consumer. With Viddyad, thousands of different text combinations are possible using our styles dashboard.

Tips:

  • Have consistency on each screen – stick with the same fonts and colors.
  • If you have a colorful or busy image or clip, try adding a background bar to make your text stand out.
  • There are three text fields on each screen – make use of them and avoid crowding text in one text field, spread it out.

Text styles available at Viddyad.com

3. Text Animations

So, you’ve found the right font and color, and tweaked your message to perfection. What next? How about picking a great text animation to really grab the viewer’s attention? We give our users a range of choices for text animations. Choose how your text appears and disappears from the screen, as well as what emphasis is placed on it while it’s there.

Tips:

  • Take the tone of your video into consideration, if it’s a 10 second video highlighting a special offer, try using the zoom and expand animations to highlight this.
  • If your video is being used for a presentation, simpler animations such as fade and soft-edge may be most appropriate.
  • Experiment with different animations – click the “Play Animation” button to get a quick preview of how your text will appear.

Customize your text with different animations

4. Logo Screen Customization

This is the most important part of your video – the final message screen. It’s the last thing the viewer sees, so make sure it stands out.

Tips:

  • Give a really clear call to action. For example, if it’s a sales video and you have a direct phone number, prompt the viewer to call and use the number instead of your website. This will increase your conversions.
  • You can adjust the size of your logo to make it as big or a small as you wish – just leave room for your CTA (call to action).

Resize your logo to ensure the greatest impact at the end of your video

Above all, remember to experiment! You can change the timings, add filters, reorder content and much more. Your video preview will be ready in just a few seconds, so try out different effects to get the style of video that really suits your business, product or campaign.

Ready to start? Head on over to Viddyad now to get customizing.

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Vimeo VS YouTube

Very often we’re asked what the best place is to host a video ad – Vimeo or YouTube? Which one is better for marketing? Which is more professional? While YouTube is the world’s second largest search engine, Vimeo is focused on smaller audiences , the creative aspect of video creation and hosting, plus some users prefer their clean design to YouTube.

Below, we’ve done a comparison on each of the most important factors you should consider when uploading your video to both sites.

Users - Winner: YouTube 

With YouTube being the world’s second largest search engine, it has significantly more users than Vimeo and thus, YouTube has more reach. YouTube has 800 million unique visitors while Vimeo has around 70 million. A YouTube video will typically rank above Vimeo because YouTube is owned by Google.

Appearance - Winner: Vimeo

Vimeo allows more customization than YouTube. Some thumbnails from your YouTube video may not reflect the best content on your video, but Vimeo allows you to choose a thumbnail so your video has the best possible appearance before it’s played.

Search – Winner: Vimeo 

Below are the search algorithms for each site. Vimeo wins hands down.

YouTube
  1. Relevance
  2. Upload date
  3. View count
  4. Rating
Vimeo
  1. Most relevant
  2. Newest
  3. Oldest
  4. Most played
  5. Most commented
  6. Most liked
  7. Alphabetical

Channels/Collections/Playlists - Draw 

Both sites allow users to curate video playlists. On YouTube you can curate playlists, with Vimeo, it’s slightly more advanced. Your collections consist of Channels, Groups and Albums. You can also customize each channel’s appearance on Vimeo – handy!

Advertising – Winner: YouTube

It’s possible to advertise on both sites, but again, YouTube will have to be the winner here as they have more reach with their advertising options.

Quality - Draw

Vimeo was the original HD video hosting site. Now that YouTube has enabled HD and offered users a choice (handy for mobile users), it’s pretty much equal to Vimeo in quality.

So while it’s clear that there’s no overall winner here, you may still find that one of them will suit your output, your budget, or your campaigns better than the other based on the facts above. Why not spend some time with both services to see how they fit your needs? Of course, if you need a video, you can head on over to viddyad.com to get creating ;)

Videos are Everywhere