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#Mobilegeddon – Google Changes Algorithm April 21st 2015

Google SEO update - Viddyad Blog

Google changed its algorithm on April 21st, so if your site isn’t mobile friendly now, you should join the #mobilegeddon movement if you want to keep your mobile search engine rankings.

Google’s announcement of this change means that mobile-optimized sites will be given preference over non-mobile-friendly sites, directly impacting their search engine rankings.

So, why is this important for your business? Well, roughly 50% of all Google searches come from mobile devices. The number of people using smartphones and tablets to carry out online tasks is constantly growing. It’s crucial that a user gets just as good of an experience visiting your site from their phone as they do from their computer. Makes sense, right?

Find out here if your site will be affected by the upcoming changes. If it didn’t pass the test, fear not, you can follow Google’s simple steps to make your site mobile friendly. Also you can always add video to your site of course – as sites with video on their landing pages are 53% more likely to get seen by Google than static sites.

Of course you can find more on that here on our blog or at Viddyad.

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YouTube Make Video Autoplay Default

YouTube make autoplay default - Viddyad blog

As is often the case with a new feature being introduced, it is met with uncertainty. With YouTube’s default autoplay, however, users have come around to it and realized its benefits pretty quickly. The user has the option to disable the autoplay function simply by un-selecting the option from the sidebar, but when autoplay is embedded, one of the ‘suggested videos’ will play next.

There are definite upsides to the new feature. Google will save your viewing history and will provide your suggested videos accordingly. Before the autoplay feature automatically plays the next suggested video, there will be a 10 second countdown, in which you can pause the video if you wish to leave a comment or you can begin typing in the search bar which will cause the countdown to pause.

The feature will lead to users staying on the site for longer, with videos continuously playing that are tailored to your taste. This is a benefit to YouTube as well, and puts them back in the game with Facebook who already have default autoplay and Twitter who have begun testing it.

These efforts towards audience retention for videos and video ads is good news for marketers as now there is a growing number of channels that videos can be advertised on.

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Facebook’s video ads go from strength to strength

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When Facebook announced its 2014 end of year results, they showed off a huge increase in revenues, and monthly active users. The annual achievements from Facebook far outshone those of other social media giants, including Twitter.

Following such growth, people are naturally eager to know how Facebook plans to maintain this high level of growth for this year.

The answer is likely to lie in video ads. The long awaited video ads have finally been launched by the company, and are now being shared with the mass of Facebook users. The potential expected from this area is expected to bring Facebook more astonishing results next year.

The video spots, which will be in demand for advertisers, will ensure a lot of revenue for the company. During the video testing phase, facebook was in a position to be very careful in their decisions on which partners would be involved in the testing of the videos. Each of the marketing partners was charged a cool $1 million a day to participate- a price they were all willing to pay due to the proven success of video ads. Their success is further enhanced on Facebook as they have the ability to utilize vast amounts of user data to maximize of their benefits.

It is estimated that Facebook’s revenues will rise by 6% in 2015 largely due to the proportion of the estimated $600 billion spent by marketers to get in on the company’s video ad action. This proportion continues to grow to keep up with the number of users online that continues to grow. Unlike other ad platforms, digital and video ads can be targeted towards particular groups and it is possible to measure the results of these ads.

In a survey conducted earlier this year, 63% of marketers said that they already have or are planning on purchasing video ad space on Facebook in the next 6 months. The percentage that did not will likely have their minds changed with the figures presented on video ads in 2015.

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Facebook’s New Video Announcements

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Last month, Facebook’s annual developer conference, F8 took place, and there was a lot of video related talk!

One of the prime topics – the introduction of embedded videos. Facebook is going to introduce a video player that will allow embedding onto other sites.  This is simply a way to put your public posts on Facebook into the content of your web site or web page.

What’s better is just how simple it is. You merely copy and paste the appropriate code and add it to your blog, website, or wherever you might wish to share it.

This is one in a series of video related advancements that Facebook has made recently. Also announced at the F8 conference, was the introduction of spherical videos.

Mark Zuckerberg spoke at the event about virtual reality, and how gaming is often the first thing to come to mind when people think about it. Zuckerberg however, emphasized the continued importance of video, and said that he believes that video is going to be even more engaging when it comes to virtual reality.

Using your computer’s mouse, you can pan around the video, which gets its 3D by being filmed by multiple cameras, allowing the user to feel immersed, as if they are really there. This is a new video experience for the 1.3 billion people that according to Facebook, view over 3 billion videos each day on the social network.

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Videos Drive Brand Lift: Neilson’s Facebook Study

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We know video ad consumption is increasingly popular, we know that past studies show that adding video ads to your campaign will improve its performance, now Neilson investigates how video brings value to brands on its own. Commissioned by the Facebook Marketing Science team, Neilson analyzed data on the effect of video ads on brand metrics.

In order to find these answers, Neilson analyzed data from 173 of Facebook’s BrandEffect studies that featured video ads. The study focused on three categories of success: brand awareness, ad recall, and purchase consideration. The various groups of ‘viewers’ were divided up determined by the length of time they viewed the video ad, starting at zero seconds.

Using a test-and-control design, the study found that even with the people who saw the video on their News Feed, but did not click to view it, there was a lift in ad recall, brand awareness and purchase consideration. It was also found that the longer people watched the video ad, the more the lift increased.

From this study it is apparent that even the briefest viewing of a video advertisement will bring about positive effects to brand lift.