Very often we’re asked what the best place is to host a video ad – Vimeo or YouTube? Which one is better for marketing? Which is more professional? While YouTube is the world’s second largest search engine, Vimeo is focused on smaller audiences , the creative aspect of video creation and hosting, plus some users prefer their clean design […]Read more "Vimeo VS YouTube"
Earlier this year Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions it’s never been easier to run and measure Facebook advertising. So we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising approach […]Read more "Your Facebook Advertising Guide"
Remarketing: The fine art of positioning your brand in front of a potential lead after the have already interacted with it. We have all experienced remarketing whether we’ve noticed it or not. AdRoll have been market leaders in remarketing for more than 5 years. Now, Google are upping their game with ‘Dynamic Remarketing’. What […]Read more "Google’s Dynamic Remarketing"
Back in 2011 Fllipboard launched its first advertising program in partnership with Condé Nast. Display ads would be shown alongside content from Wired, The New Yorker and Bon Appétit. Fast forward 3 years and 150m plus users, they have just extended their ad options to independent publishers and launched video ads. How does Flipboard […]Read more "Flipboard Advertising: Full page ads, frequency caps and video ads."
Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can […]Read more "Spotify Introduces Video ads"
Marketers place a very high level of value on social media, 92% of business owners have indicated that social media is important to their business. Content marketing has exploded over the last 12 months, many marketers use a combination of content and advertising to pull their social strategies together. This is where video comes into […]Read more "Videos are everywhere: Facebook, Twitter, LinkedIn & More"
Our development team have been working on some updates over the last month: You now have the option to upload your own video clips directly to the Viddyad video editor. See how easy it is below Uploading your own videos and images and using them in your video ad is free of charge, why not mix them […]Read more "You can now upload your own video clips to the Viddyad editor"
Google provides a number of tools to help you research, plan, launch and measure your ad campaign. When planning any campaign, it’s vital to know your audience and where they are online (for more on this, here’s a handy post). You do not need to advertise on all platforms that Google provides, choose the one that […]Read more "Planning and measuring your ad campaign"
In the last week Facebook have announced that they want to give their users more control over what ads they see. Facebook currently show ads to users based on their page likes and interests, over they next few weeks they will extend this to show ads based on website and app usage. They explain quite well […]Read more "Giving People More Control Over the Ads They See"
Videology have just released their video Ad stats for Q1. What all you Advertisers need to know US consumers favor 15 seconds Ads and they like to view them on mobile device. European consumers favor 30 second ads and yes, the also like to view them on a mobile device. It’s a no brainer – create a video […]Read more "Video Ad Markets Q1 2014"
So you’ve purchased your video ad (from Viddyad) and want to add to it your website. We know that video is more engaging and that when you put it on your site, your 53 times more likely to appear on the first page of Google. But there are so many ways to put your video […]Read more "How to Put Your Video Ad on Your Website"
Over the last few months the most popular social networks have made some big changes to their platforms. Twitters updated their profile design. In February Facebook launched auto play videos. Recently LinkedIn added ‘Showcase Pages’ and this week Pinterest announced they were adding ‘Guided Search’ to their platform. Twitter’s profile design is aimed at encouraging more media sharing. Facebook’s aim is obviously to […]Read more "Pinterest introduces Guided Search"
By now most users will have switched over to the new Twitter layout. If not, click here and you’ll be guided to updating your profile layout. Emphasis on video In the past few months Twitter have ramped up their media sharing capabilities firstly allowing tweets with photos/videos to expand when clicked, then allowing users to upload […]Read more "Twitter wants you to use video!"
Here’s a quick step by step guide to get your YouTube video Ad campaign started. First click here and you’ll be directed to the YouTube advertising homepage. Click the ‘Start advertising with YouTube’ button, follow the instructions below and you’ll be advertising on YouTube in no time. 1. Copy and paste the link to your […]Read more "Getting Started with YouTube Advertising"
To get a clear idea of the difference in quality between Free and Premium Viddyads, take a look at this comparison video Free The basic Viddyad plan means: 1. No commitment required You don’t need a credit card. Just sign up, create and share your watermarked ad with no financial commitment. 2. Share video ads […]Read more "What’s the Difference Between Free and Premium Viddyads?"
Go where you’re audience is … Following the latest Comscore report, it’s become clear that online video advertising has well and truly arrived. In November 2013 alone: Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion Let’s compared these figures to November the previous year […]Read more "Where to Place Your Video Ad?"
Over the last 12 months Twitter has been easing its users into increased advertisers presence . Back in May Twitter’s advertising platform Amplify allowed advertisers to post sponsored video clips to users Home feeds with ESPN and Ford Fusion leading the way . Other updates since then include extended photos in tweets and advertising being […]Read more "What Video Ads Look Like on Twitter, Instagram, Facebook & Google+"
It’s Silicon Valley’s biggest annual gathering, Techmanity and it’s today. Viddyad will be attending, and we can’t wait! From concerts to start up exhibitions it’s going to be a jam packed two days, keep up with us at Techmanity via @Viddyad. Concerts we’ll be rocking out to Thievery Corporation Young Rising Sons and Dash […]Read more "Techmanity 2014"
It’s that time of year again, Advertising Week! With a massive 90,000 attendees and 190+ seminars and workshops its going to be a week jam packed with everything advertising/marketing and communications. From celebrity speakers to advertising thought leaders and new disruptive exhibitors attendees are in for a treat. Interesting Panels Rethinking Marketing to Women […]Read more "Advertising Week September 29th- October 3rd 2014"