Earlier this year Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions it’s never been easier to run and measure Facebook advertising. So we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising approach […]Read more "Your Facebook Advertising Guide"
Remarketing: The fine art of positioning your brand in front of a potential lead after the have already interacted with it. We have all experienced remarketing whether we’ve noticed it or not. AdRoll have been market leaders in remarketing for more than 5 years. Now, Google are upping their game with ‘Dynamic Remarketing’. What […]Read more "Google’s Dynamic Remarketing"
It’s Silicon Valley’s biggest annual gathering, Techmanity and it’s today. Viddyad will be attending, and we can’t wait! From concerts to start up exhibitions it’s going to be a jam packed two days, keep up with us at Techmanity via @Viddyad. Concerts we’ll be rocking out to Thievery Corporation Young Rising Sons and Dash […]Read more "Techmanity 2014"
It’s that time of year again, Advertising Week! With a massive 90,000 attendees and 190+ seminars and workshops its going to be a week jam packed with everything advertising/marketing and communications. From celebrity speakers to advertising thought leaders and new disruptive exhibitors attendees are in for a treat. Interesting Panels Rethinking Marketing to Women […]Read more "Advertising Week September 29th- October 3rd 2014"
Back in 2011 Fllipboard launched its first advertising program in partnership with Condé Nast. Display ads would be shown alongside content from Wired, The New Yorker and Bon Appétit. Fast forward 3 years and 150m plus users, they have just extended their ad options to independent publishers and launched video ads. How does Flipboard […]Read more "Flipboard Advertising: Full page ads, frequency caps and video ads."
Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can […]Read more "Spotify Introduces Video ads"
Marketers place a very high level of value on social media, 92% of business owners have indicated that social media is important to their business. Content marketing has exploded over the last 12 months, many marketers use a combination of content and advertising to pull their social strategies together. This is where video comes into […]Read more "Videos are everywhere: Facebook, Twitter, LinkedIn & More"
Viddyad CEO, Grainne Barron is part of a SXSW discussion panel idea, the subject of which is ‘Hacking better transatlantic work relationships’ In order for this panel to be part of the final SXSW 2015 line up, it needs to be ‘Voted Up’. Watch the video below to find out more about the panel idea and how […]Read more "Vote to see Viddyad CEO Grainne Barron at SXSW 2015."
Our development team have been working on some updates over the last month: You now have the option to upload your own video clips directly to the Viddyad video editor. See how easy it is below Uploading your own videos and images and using them in your video ad is free of charge, why not mix them […]Read more "You can now upload your own video clips to the Viddyad editor"
Google provides a number of tools to help you research, plan, launch and measure your ad campaign. When planning any campaign, it’s vital to know your audience and where they are online (for more on this, here’s a handy post). You do not need to advertise on all platforms that Google provides, choose the one that […]Read more "Planning and measuring your ad campaign"
Some of the most powerful women in Tech are in Dublin today for Silicon Republic’s Female Founders Forum and celebration of the Top 100 Women in STEM (Science, Technology, Engineering and Maths). We’ll be updating this post as the conference progresses The Agenda for today is as follows 3pm: Introduction by the chair, Ann O’Dea, CEO and editor-at-large, […]Read more "Female Founder Forum June 30th"
Twitter announced last week that you can now add a animated GIF to your posts. Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and iPhone. http://t.co/XBrAbOm4Ya — Twitter Support (@Support) June 18, 2014 But what are GIFs, I hear you ask? An animated GIF is like a mini video. We’ve heard it […]Read more "Twitter now supports animated GIFs"
In the last week Facebook have announced that they want to give their users more control over what ads they see. Facebook currently show ads to users based on their page likes and interests, over they next few weeks they will extend this to show ads based on website and app usage. They explain quite well […]Read more "Giving People More Control Over the Ads They See"
Videology have just released their video Ad stats for Q1. What all you Advertisers need to know US consumers favor 15 seconds Ads and they like to view them on mobile device. European consumers favor 30 second ads and yes, the also like to view them on a mobile device. It’s a no brainer – create a video […]Read more "Video Ad Markets Q1 2014"
So you’ve purchased your video ad (from Viddyad) and want to add to it your website. We know that video is more engaging and that when you put it on your site, your 53 times more likely to appear on the first page of Google. But there are so many ways to put your video […]Read more "How to Put Your Video Ad on Your Website"
In a bid to improve their video advertising model, Facebook have announced an advanced data driven method of measuring video content. By increasing the granularity of the metrics available, Facebook’s video ad platform is now a real competitor to Google. The image below shows the new video ad dashboard that is being rolled out over the summer. This […]Read more "Facebook trying to catch up with Google in terms of measuring video content"
ComScore have released their latest online video rankings. For the first time this year Google has dropped out of the top 3 online video Ad properties. But it maintains its lead in the video content properties tables, as it has done since February. LiveRail capturing the #1 position with 3.9 billion ad impressions. AOL, […]Read more "85% of the U.S. Internet audience viewed online video in March 2014"
Over the last few months the most popular social networks have made some big changes to their platforms. Twitters updated their profile design. In February Facebook launched auto play videos. Recently LinkedIn added ‘Showcase Pages’ and this week Pinterest announced they were adding ‘Guided Search’ to their platform. Twitter’s profile design is aimed at encouraging more media sharing. Facebook’s aim is obviously to […]Read more "Pinterest introduces Guided Search"
By now most users will have switched over to the new Twitter layout. If not, click here and you’ll be guided to updating your profile layout. Emphasis on video In the past few months Twitter have ramped up their media sharing capabilities firstly allowing tweets with photos/videos to expand when clicked, then allowing users to upload […]Read more "Twitter wants you to use video!"
We love seeing how our clients create stunning professional looking ads everyday. Check out the ads made by HK Clothing, Mairead O’Leary Opticians, Sheer Drive Fitness & Cheescake Therapy. Each of these video ads were created for free on viddyad.com Hk Clothing HK Clothing is an Australian martial arts inspired and […]Read more "Top Viddyads of the Week"
Dublin, Ireland – SXSW Finalist Viddyad, has taken the top prize for Creative Industries at the prestigious Innovation Awards, hosted by the Irish Times. Speaking shortly after the victory, Viddyad CEO and founder Grainne Barron said “We’re honored to receive this award. We were delighted judges connected with our goal to democratize video ad creation”. The […]Read more "Viddyad wins Creative Industries category at The Irish Times Innovation Awards"
Here’s a quick step by step guide to get your YouTube video Ad campaign started. First click here and you’ll be directed to the YouTube advertising homepage. Click the ‘Start advertising with YouTube’ button, follow the instructions below and you’ll be advertising on YouTube in no time. 1. Copy and paste the link to your […]Read more "Getting Started with YouTube Advertising"
In the last couple of days LinkedIn have just launched the Showcase Page – a new feature that allows companies to create a page based on a unique aspect of their business. What it really means Some of your company page admins may have received an email in the last couple of days letting you know LinkedIn are […]Read more "LinkedIn: Retiring Products and Services pages and launching Showcase Pages"
Google recently announced TrueView video ad formats will be changed from the current three formats to a more manageable two. Whats the difference? Trueview video ads currently offer the following formats: TrueView in-stream ads TrueView in-search ads TrueView in-display ads This will be changed to: TrueView in-stream TrueView in-display This move will combine both in-search […]Read more "Google Simplifies TrueView Video Ads"
The day has arrived, our CEO Grainne Barron will be pitching on SXSW Interactive Accelerator stage later at 5:00pm in the Innovative world technology category on the 4th floor of the Hilton Austin Downtown, Salon B. So come on down! For all you guys back in Ireland here’s the link to watch it live will 11pm […]Read more "Viddyad CEO Grainne Barron pitching at SXSW Interactive Accelerator"
The guys over at Menlo Park are set to roll out “A Simpler Way to Organize and Optimize Campaigns on Facebook” on March 4th. We answer the most important questions many advertisers will be asking. Are video ads included? From the infographic below and the official Facebook news release, yes they are – Hallelujah! “You […]Read more "Facebook Video Ads Will be Here Sooner than You Think"
To get a clear idea of the difference in quality between Free and Premium Viddyads, take a look at this comparison video Free The basic Viddyad plan means: 1. No commitment required You don’t need a credit card. Just sign up, create and share your watermarked ad with no financial commitment. 2. Share video ads […]Read more "What’s the Difference Between Free and Premium Viddyads?"
We love seeing how our clients create stunning professional looking ads everyday. With Viddyad you can easily create and a video ad and share it with your colleagues, all for free. You only need to pay when your happy with your video, then we remove all the watermarks and produce it in a much higher […]Read more "Top 5 Viddyads of the Week (Jan 17th)"
ComScore has released its monthly video ad data figures for December. The report shows significant increases in online video consumption, with December being the only month on record for online content videos to exceed 50 billion views. Whats new in online video content properties ? Facebook has overtaken AOL as the second highest online video content […]Read more "Facebook Overtakes AOL in Video Content Rankings"
Go where you’re audience is … Following the latest Comscore report, it’s become clear that online video advertising has well and truly arrived. In November 2013 alone: Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion Let’s compared these figures to November the previous year […]Read more "Where to Place Your Video Ad?"
In Facebook’s recent announcement https://www.facebook.com/business/news/Testing-a-New-Way-for-Marketers-to-Tell-Stories-in-News-Feed We at Viddyad have learned three important lessons about the future of video advertising on Facebook. Text is King “Rather than having to click or tap on the content, videos will begin to play as they appear on screen — without sound” As you can see from Facebook’s demo video: […]Read more "3 Things We Learned from Facebook’s Video Ad Announcement"
Over the last 12 months Twitter has been easing its users into increased advertisers presence . Back in May Twitter’s advertising platform Amplify allowed advertisers to post sponsored video clips to users Home feeds with ESPN and Ford Fusion leading the way . Other updates since then include extended photos in tweets and advertising being […]Read more "What Video Ads Look Like on Twitter, Instagram, Facebook & Google+"
We really enjoyed attending Web Summit 2013, apart from winning the ESB Spark of Genius award we met some really interesting companies and people. Below are some photos and a Web Summit recap video. Related articles #Web Summit Where to start? (qm79.com) Vancouver’s Monkey Box chosen as #WebSummit startup; launches online solution for keeping […]Read more "Web Summit: Viddyad wins ESB Spark of Genius Award"