Video is the next big thing , now is the time for SMB‘s to get onto the video bandwagon and start marketing not better, but smarter. A picture says a thousand words and can become iconic, but how many words does a video say? with the power of social media a video can become viral within days. Lets not forget the power of mobile:
“Mobile traffic up to 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011″
Here are some Viddyad tips on video marketing
Well established with 800 million-person per month audience a massive opportunity exists for a cohesive video marketing strategy to take shape. However, with such popularity clutter can be a problem.
Labelled the hipster version of YouTube, this site is the talk of colleges around the world with millions switching from YouTube to Vimeo to view video content. With an aesthetically appealing user interface and easy operations, Vimeo is definitely one to sign up too and get marketing on.
Check out tips below that apply to both YouTube and Vimeo:
1. Useful Content- is the king of any successful marketing video , choose your content well.
2. Give the video a strategic name- check out search results for terms that are most popular before naming your video.
3. Design your channel in a way that forces brand recognition.
4.Create An Engaging Channel Trailer
Bare in mind that YouTube and Vimeo are not the only places for video marketing distribution the following social networks can have as much impact:
Twitter: By simply linking your video to a tweet and ‘hastaging’ appropriately , you can make an impact.
Facebook: With Facebook’s new graph search and targeting capabilities marketing has been made easier by the guys on Menlo park, post a link to your video and track likes and shares to monitor its success.
‘We’re the platform, your’re the producer’
- Video marketing (viddyad.com)
- Optimizing Videos for YouTube and Vimeo (iacquire.com)
- The Best Ways To Use Videos To Market Yourself (residualresolution.wordpress.com)
- Video Marketing for Small Business Owners (business2community.com)
- Solid Advice For Using YouTube Videos In Your Marketing (allensmartmedia.wordpress.com)
- Key Lessons From Top Hundred Global Brands on YouTube (solomozone.com)
- How To Market Your Business Video Effectively (business2community.com)
- The changing Video Ad landscape ad social networking (viddyad.com)
- How To Do YouTube Video Marketing (piercharles.com)