USA Today

Tech Crunch Startup Alley 2013: Gadgets

Viddyad are very proud to launch officially at:

Tech Crunch Disrupt 2013.

Today we have featured 2 startup companies with hardware products that we believe will be of great benefit to everyone.

1. Breathometer, Inc.

When researching drink-driving statistics, I was shocked with the results I found!

  • One in three people will be involved in an alcohol-related crash in their lifetimeaccording to the National Highway Traffic Safety Administration.
  • In 2011, 9,878 people died in drunk driving crashes – one every 53 minutes
  • Drunk driving costs each adult in this country almost $500 per year.
  • If all 17 million people who admitted to driving drunk had their own state, it would be the fifth largest in the U.S. according to the NCBI.
  • Coffee and cold showers will NOT sober you up I’m afraid! Only TIME can sober a person up with the average adult capable of metabolizing alcohol at the rate of about one drink per hour (Hope College)

It has been and still is blatantly obvious that we need a solution to DUI, ASAP. With this in mind, Breathometer Inc. may have the fastest, most simple and cost effective piece of equipment. You can Pre-Order your own Breathometer now for $49.

Breathometer

The world’s first smart-phone breathalyzer!

 

2. NOMAD GOODS

If you’re anything like the team at Viddyad, you understand the panic that sets in once the dreaded ‘low battery’ notification appears!

More or less THIS!!

low battery

Fear no more! A project started on KickStarter recognized your pain and created this unique product ensuring you always have ‘da Chargaaaaaa” on hand (or at least in your wallet). The Charge Card is a guaranteed success in my eyes. No matter where you are, what you’re doing or who you’re with, the mere fact that your charger is concealed neatly at the back of your wallet provides one less thing for us to ‘worry’ about.

Retailing at $25 I see no reason why anyone who is battery conscious would go without one of these slick little gadgets -

 ChargeCard

 With you when you need it, and out of your way when you don’t.

 Charge card side viewCharge card

Breathometer Inc. and Nomad Goods are only 2 of the companies we have featured from Disrupt SF 2013.

We would love to hear what you guys think about some of the other companies.

Feel free to comment below

or

Tweet us: @viddyad

http://www.viddyad.com

pinterest

Pinterest – All You Need to Know and Why You Should Use It

Pinterest has become a powerhouse in the social media space. Having been initially very slow out of the blocks, it has recently grown into one of the top social networks, with over 70 million users, with 45% of new users in June, 2013 coming from outside the US. (Semiocast). According to comScore and Tech Crunch, “Pinterest hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history.

 Pinterest Users By Month

What You Need To Know

Pinterest is a virtual pin board that has been incorporated into a social network. You can think of it as a digital scrapbook – where people used to paste images onto a canvas board, they are now posting digitally.

Basic Terms

  • Pin – an image or video added to Pinterest
  • Board – a group of themed based Pins
  • Pinning – sharing and adding pins to Pinterest
  • Pinner – someone actively pinning content on Pinterest
  • Repin – pinning a fellow pinners content that had previously been pinned
  • Like – showing appreciation by letting people know you like their Pin
  • Repin – like a Pin so much, you repost it to one of your boards so more people will see it
  • Pin It Button – button added to your website to ease the act of pinning your content to Pinterest

But What Can Pinterest Do For My Business?

Having learned the basics, you still have one question – how is this relevant to me?

It’s simple. This social network is another platform that all businesses (regardless of size) will want to be part of – and why not?

With over 70 million users as of July, 2013 (Semiocast), Pinterest is the largest social network after Facebook and Twitter. The platform refers more site traffic than YouTube, Google+ and LinkedIn combined, with Pinterest’s share of referrals highest in home and furnishings, accounting for up to 60 percent of all social traffic (Rich Relevance).

Do we use Pinterest? 

Hell yeah we do! Pinterest generates so much traffic to our site that it would be rude not to include this network in our online strategy …and the best part – it never, EVER gets boring.

Check us out today: Viddyad

Here are 5 Simple Ways You Can Use Pinterest For Your Business

1. Show Off Your Products - You don’t need to be a professional! Some common sense combined with a relatively high quality camera and your all set (if you are using Pinterest, the chances are that is on a smartphone and that camera should suffice)

Once you have taken some high-quality photos, you can begin pinning them to your boards – if you have a wide range of products,  create individual boards for separate topics (*avoid blurry photos, they’re not ‘pinteresting’!)

2. Highlight Business Culture – as more and more businesses move online, it is very rare that businesses and their customers will ever come face to face. Why not use Pinterest to resolve this? Give your consumers that ‘behind the scenes’ access by posting photos of the workplace – create a “Behind The Scenes” board for example and grant all the employees access. Within no time it will be loaded with fun and quirky photos – all positively adding to your users experience.

3. Launch Competitions – let your users become brand ambassadors. By running a simple “Pin It to Win It” competition, users are more than happy to share your content to be in with a chance of winning one of your products – 80% of pins are reported to be repins (ClickZ)

Using a restaurant as an example; run a simple competition where the prize is dinner for 2 people – to enter, share a picture or video that has been chosen by your restaurant.  Minimal effort is required by the entrants and it is an extremely quick and affordable way to build your brand awareness! The average Pinner drives between 4 and 30 page views a month (Internet Retailer)

4. Help Your Followers – share information with your customers. Useful tips and tricks are always appreciaeted! Pinterest is a great platform to give tutorials and provide help to your followers. If you have enough content, why not create a separate board? Tips and advice are there to be shared – let Pinterest help

5. Partner With Other Brands – why not run a promotion with a partner business? Using a restaurant as an example; why not promote your suppliers business on your boards and in return they will promote your restaurant! Double the exposure with minimal effort #Simple

If you still need convincing, check out the amazing infographic below, courtesy of Sarah Arrow & www.pintalkradio.com:Categories and Board Names on Pinterest1 10 Most Popular Categories and Board Names on Pinterest

Viddyad

CocaCola Advert

Coca-Cola: “Grandpa” Video Ad

Coca-Cola are set to roll out their latest TV ad campaign, titled ‘Grandpa’. In this latest campaign we see how the soft drink giants are attempting to promote healthier lifestyles – battling universal health issues such as obesity and stress.

Using a split-screen comparing the lifestyles of two young men, the ad suggests that the lifestyle of the man in the 1950’s – waking up earlier and not rushing, eating smaller portions and cycling to work leads to a much happier and healthier lifestyle compared to that of the 21st century man who is rushing to work, snacking on junk food in front of the computer and eating microwave meals in front of the TV.

It finishes with the caption, “Live like Grandpa did: move more, live well, take it easy, and don’t forget to enjoy life” before we realize that the two men are in fact Grandfather and Grandson, a relationship that many people can relate to.

As far as Coca Cola ads go, I think there is an extremely effective message within the ad that highlights a need for 21st century men to change their lifestyles. However, I was disappointed with the product placement in the final scene – we know it’s a CocaCola ad, do we really need to see them drinking a bottle of Coke? We are exposed to a clever ad which actually provides an important message that is unfortunately tarnished by hypocrisy – Coke is universally recognized as an unhealthy product,  why bother placing it in this ad? Could they not for once be perceived as caring about the well-being of others without directly promoting their own products?

I honestly enjoyed the first 45 seconds of this ad, but in my own opinion, the last 15 seconds screams ‘we honestly don’t care about your lifestyle once you drink Coke!’

What do you guys think?

http://www.viddyad.com/

bee2

High Five for Bees – Viral Video

 Beware of the bees

We’ve all been here before. Quiet mid-summer afternoon, not a care in the world when all of a sudden….”BZZZZZZZZZ!” Natural human instinct tells us to run and dive for safety.

Bees

But hey, what if every time you walked into a room, people began to cower and shiver in fear. That wouldn’t be very pleasant at all, would it? Next time think about how thebee feels? What if they just wanted to be friends?

Share this viral video with your friends and family. Let’s embrace the bees, they don’t want to hurt us!

  • Bee buddy (apiculturesantropol.wordpress.com)
Screen Shot 2013-07-17 at 16.30.32
Aside

Bridezilla Personified – The Most Ridiculous Viral Trend You Will See All Week

Have you become so overwhelmed by your wedding plans that you are tearing up at the drop of a hat? If so, you may be struggling with a serious case of “Bridezilla”.

Bridezilla

Women have suffered with temporary insanity during wedding plans, demanding control, efficiency and perfection. When you think of wedding plans, what tops your list of priorities? The guests, the venue, or possibly flower arrangements? Although they can be considered vital components to any wedding, it is in fact the dress that a large majority of women will obsess over. The finest details: sequence patterns, shades of white and texture can result in many sleepless nights for the bride to be. Fair enough, the dress needs to be perfect considering all eyes will be on you!

However, the clip you are about to watch, will shock you beyond belief. Every sleepless night, ‘essential’ alteration and countless argument are about to go up in smoke! It is safe to say that this is without a doubt, the most ridiculous viral trend I am yet to come across.

 

Viddyad.com

‘We’re the platform, you’re the producer’