Your Facebook Advertising Guide

Earlier this year Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions it’s never been easier to run and measure Facebook advertising. So we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising approach […]

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Google’s Dynamic Remarketing

  Remarketing: The fine art of positioning your brand in front of a potential lead after the have already interacted with it. We have all experienced remarketing whether we’ve noticed it or not. AdRoll have been market leaders in remarketing for more than 5 years.  Now,  Google are upping their game with ‘Dynamic Remarketing’. What […]

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Pinterest Advertising

    Earlier this year Pinterest announced they would be testing Promoted Pins, now mere months later they are updating their privacy policy to improve their advertising model. 1. We want to help advertisers better understand how their Promoted Pins are doing. For example, an advertiser may want to know how often their ads are showing […]

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Spotify Introduces Video ads

Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify  premium users. Currently advertisers can […]

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