Earlier this year Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions it’s never been easier to run and measure Facebook advertising. So we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising approach […]Read more "Your Facebook Advertising Guide"
Remarketing: The fine art of positioning your brand in front of a potential lead after the have already interacted with it. We have all experienced remarketing whether we’ve noticed it or not. AdRoll have been market leaders in remarketing for more than 5 years. Now, Google are upping their game with ‘Dynamic Remarketing’. What […]Read more "Google’s Dynamic Remarketing"
It’s that time of year again, Advertising Week! With a massive 90,000 attendees and 190+ seminars and workshops its going to be a week jam packed with everything advertising/marketing and communications. From celebrity speakers to advertising thought leaders and new disruptive exhibitors attendees are in for a treat. Interesting Panels Rethinking Marketing to Women […]Read more "Advertising Week September 29th- October 3rd 2014"
Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can […]Read more "Spotify Introduces Video ads"