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Snapchat Discover

                                   

          

    Snapchat, once a whimsical photo-sharing app, appears to be transitioning into a go-to destination for news and entertainment. Last weeks introduction of Discover has signified that companies are targeting the social media niche, exposing its users to highlighted news stories day-to-day.

In true Snapchat fashion, these stories are viewable as many times as the user wishes for 24 hours. The 11 lucky companies to be chosen for this new feature are CNN, Comedy Central, Cosmopolitan, Daily Mail, ESPN, Food Network, National Geographic, People, Vice, Yahoo News and Warner Music Group. Every day these companies select highlights to show to Snapchat users. After 24 hours their videos expire, prompting them to consistently provide their audience with up-to-date news and entertainment.

This advance is breaking into a previously somewhat untapped market for these companies. The Snapchat user wants quick, current and entertaining stories. Discover reaches an audience who may not keep up with their other news outlets, and does so in a fun and quirky way.

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You Can Now Upload Your Own Video Clips to the Viddyad Editor

Our development team have been working on some major updates over the last month and we’re proud to announce that our most requested feature is finally available!

You now have the option to upload your own video clips directly to the Viddyad editor

See how easy it is below:

Uploading your own videos and images and using them in your video ad is free of charge, why not mix them up with some of the millions of stock videos and images available on our site?

File types and sizes

    • Only clips of file type MP4, M4V, MOV, MPG or WMV are accepted.
    • For medium videos, clips with a width of 640 and height of 360 pixels or higher are recommended.
    • For HD videos, clips with a width of 1920 and height of 1080 pixels or higher are recommended.

What kind of videos can I upload and include in my video ad?

The possibilities are endless, we have compiled a list of some of the ways you can include your own videos and images into your commercial. Remember, if you’re going to use your customer’s pictures or other types of content, ask their permission first.

    • Include fan content in your video ad – this could be a positive tweet they’ve tagged you in or an Instagram photo with a customer using your product or service.
    • Testimonial videos are a great sales driver, why not take some shots of customers giving feedback with your smartphone in store and include it in your video ad?
    • Show how your product is made, e.g. if you’re a burger bar, take some quick shots of a burger being cooked and include it in your ad.

Can I edit my uploaded video?

You can put text over your uploaded video and add the below images effects to your video clip.

Clip Options on Viddyad

So what are you waiting for, give it a try!

Viddyad.com

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An Overview of Instagram Ads

Back in June 2013, Instagram launched their 15 second video feature and it immediately took off. Within 24 hours of its launch, 5 million videos were uploaded.

As of July 2014, photos are still the dominant content format on the network:

Currently the average photo receives an average of 37 interactions per 1,000 followers, while videos are behind with an average of 24 interactions per 1,000 followers. – source

How did Instagram advertising start?

Only months after launching the video feature, the advertising rumor mill swirled with “will they/won’t they advertise” articles popping up all over the internet. In November 2013, Instagram published this blog post letting their users know they would be introducing image advertising. Days later, it was followed up with a post on what these ads would look like – below is an example of an Instagram image ad:

Sponsored Instagram ad example

Testing Advertisers

Michael Kors Instagram profile

Michael Kors was the first brand to advertise on Instagram, they chose to launch their campaign with the below picture update. As with every new feature of any social media platform, there was some resistance, but overall, the ad was very successful. Here’s 3 quick stats on the ad, courtesy of TOTEMS:

  • The sponsored ad received 4 times as many likes as a regular update
  • The ad had an estimated global audience reached of 6.15 million
  • It received 218k likes within 18 hours, a 370% increase

Michael Kors instagram ad

Michael Kors was part of a test group of companies that were selected for Instagram advertising. Others were Adidas, Ben & Jerry’s, Burberry, General Electric, Levi’s, Lexus, Macy’s, PayPal and Starwood. A diverse bunch, their sponsored updates reflect their diversity well:

Levis 

Levi's Instagram ad

 Ben & Jerry’s

Ben & Jerry's Instagram ad

In early October 2014 Instagram launched ads in Australia with the brand Vegemite. Canada is next on the list so watch this space.

Vegemite Instagram ad

Creativity

Instagram advertisers may be varied, but their ads have one thing in common – they are some of the most creative online. This is down to the selection process for Instagram advertisers and the creative collaboration between Instagram and the advertisers, which produced the above ads:

“We work together from the beginning of a campaign—from the concept phase to production to final edit before a campaign goes live,” – Jim Squires, Instagram’s director of marketing.

Video ads

So far, advertisers can only use images in their ads. But video is on the horizon and may well be here in time for Christmas (which is a mere 4 months away). Again, the rumor mill is churning away, but it does look like they are testing video ads with some high fashion brands. The selection process will most likely remain the same.

Cost

Cost is a massive factor when advertising on any platform, Instagram are notoriously cagey about prices, but it’s obvious, the ads do not come cheap. Most articles on the cost of ads will put the price at a 6 figure sum.

What about small businesses?

Again, with the selection process and price, it’s not likely that ads will be available to many small businesses. The below quote confirms this:

 “We are focused on that high-end brand side” – Jim Squires, Instagram’s director of marketing.

But the rise of online advertising confirms what we already know – Advertising and video commercials are a key part of the branding strategy of any modern business.

Viddyad - Videos are everywhere

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Giving People More Control Over the Ads They See

In the last week, Facebook have announced that they want to give their users more control over what ads they see. Facebook currently show ads to users based on their page likes and interests, over they next few weeks they will extend this to show ads based on website and app usage. They explain quite well in the user case below:

Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.

Giving users a choice

This is not a compulsory feature of Facebook advertising network, users can opt out of the increased interest targeting (apps/websites) by using industry-standard Digital Advertising Alliance opt out, and on your mobile devices using the controls that iOS and Android provide.

Introducing ad preferences

The new Ad preferences tool will give users insight into why they are seeing every Ad. This will come as a welcomed update to users who aren’t yet acquainted with Facebook’s interest based advertising. Essentially this will give users the chance to reorganize their interests so that they will only see ads that are relevant to them . The new tool will available to US based users in the coming weeks, then a wider roll out scheme will be put in place.

Check out the handy video below for a full overview of the new update

Viddyad - Create a video ad online in minutes

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186.1 million Americans watched online content videos in April 2014

The monthly online video rankings from ComScore have just been published.

Specific media have gone from #8 in the rankings to #2 and BrightRoll has taken the top spot in the video content rankings after serving ads to a massive 53.8 percent of the total U.S. population in April. 

ComScore US online video ad properties by population reach

 

 

 

 

 

 

 

 

 

Whats to come in May?

Facebook have just rolled out their Video upload dashboard, which is sure to increase video uploads, we could see Facebook jumping up the rankings in the online video content properties.

ComScore US online video stats by unique viewers

 

 

 

 

 

 

 

 

 

Have you joined the video advertising revolution yet? – Try making your own video commercial today at Viddyad.com (it only takes a few minutes!)