In the last 24 hours Pinterest users were met with an email stating that Pinterest will be ‘experimenting with promoting certain pins from a select group of businesses’. This means that 4 of the most popular social media sites now offer advertising.
What does this mean for small businesses?
Another opportunity to be creative with content, what better to be creative than Pinterest with the proposed promoted pins, more users will see your content.
What type of advertising will Pinterest users see ?
As per the email blast there will be
- No flashy banners or pop-up ads
- Users will be notified if someone has paid for the content which you see
- Users will only see ads that are of relevant interest
The promoted pins will be seen in the following
- Search results
- Category feeds
This is welcomed news to businesses that have build their Pinterest profiles up to be a key customer engagement tool and want to grow their influence further. However, users might have a different opinion, only time will tell.
Over the next 6 months the social media scene will experience some changes:
Facebook video ads are expected to be launched with in the next 6 months which means that users newsfeed will change.
With Twitter’s proposed IPO in coming weeks no one is entirely sure where the company is headed, social television may be the way to go considering millions of users tweet about their favorite TV shows whilst watching them. Chirpify has now launched a new type of hastag (action tags) that lets users buy immediately, which could see a drastic increase in advertising. Video on twitter has been monopolized by with many businesses turning to professional Viners to promote their products, never fear as vine isn the only way to promote video on twitter , twitter cards can now be enlarged to see extra content such as video links.
LinkedIn offer three advertising options at the moment , text ads, video ads and sponsored updates. The latter being the latest addition. We don’t expect LinkedIn to change much in the advertising sense over the next 6 months as they seem to have it pretty much covered.
‘We’re the platform, you’re the producer’