Pinterest Advertising

    Earlier this year Pinterest announced they would be testing Promoted Pins, now mere months later they are updating their privacy policy to improve their advertising model. 1. We want to help advertisers better understand how their Promoted Pins are doing. For example, an advertiser may want to know how often their ads are showing […]

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Flipboard Advertising: Full page ads, frequency caps and video ads.

Back in 2011 Fllipboard launched its first advertising program in partnership with Condé Nast. Display ads would be shown alongside content from Wired, The New Yorker and Bon Appétit. Fast forward 3 years and 150m plus users, they have just extended their ad options to independent publishers and launched video ads. How does Flipboard advertising […]

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Spotify Introduces Video ads

Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can […]

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