Back in 2011, Fllipboard launched its first advertising program in partnership with Condé Nast. Display ads would be shown alongside content from Wired, The New Yorker and Bon Appétit. Fast forward 3 years and 150m plus users, they have just extended their ad options to independent publishers and launched video ads. How does Flipboard advertising […]Read more "Flipboard Advertising: Full Page Ads, Frequency Caps and Video Ads"
Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can […]Read more "Spotify Introduces Video ads"
Twitter announced last week that you can now add an animated GIF to your posts. Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and iPhone. pic.twitter.com/XBrAbOm4Ya — Twitter Support (@Support) June 18, 2014 But what are GIFs, I hear you ask? An animated GIF is like a mini video. We’ve heard it […]Read more "Twitter Now Supports Animated GIFs"
In the last week, Facebook have announced that they want to give their users more control over what ads they see. Facebook currently show ads to users based on their page likes and interests, over they next few weeks they will extend this to show ads based on website and app usage. They explain quite well […]Read more "Giving People More Control Over the Ads They See"