Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can […]Read more "Spotify Introduces Video ads"
What’s a better way to communicate with your customers than video? Pair your video with a great email campaign and you’re on to a winner. Here we’ll share some quick tips on effectively incorporating video into your email marketing campaign. 1. Segment your list based on email client All of your customer will not necessarily have […]Read more "3 Quick Tips for Using Video in Your Email Marketing"
Video is now one of the most important assets a marketing team have at their disposal. Here are three quick tips to get the most engagement possible from your video ad. 1. Add the video to your website This might be the most obvious tip, but it can be the most effective, as videos with websites increase conversion rates […]Read more "Get the most out of your Viddyad"
We are in the midst of the Irish Local and European elections and over the past few days there have been numerous articles written about the use of election posters, ranging from posters on top of mountains, to apparent poster sabotage. This got us thinking. Political campaigns are marketing campaigns and where are modern day marketing campaigns […]Read more "Case study: Irish political marketing"
We’ve been working on some updates over the last few weeks. You can now customize your logo screen, add a voiceover to your video and run your video ad campaign with us. Customize your logo screen You can now customize the logo screen of your video ad by adding text animations to your ‘Call to Action’ text […]Read more "Check Out What We’ve Been Up To"