Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know: Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can […]Read more "Spotify Introduces Video ads"
Google provides a number of tools to help you research, plan, launch and measure your ad campaign. When planning any campaign, it’s vital to know your audience and where they are online (for more on this, here’s a handy post). You do not need to advertise on all platforms that Google provides – choose the one […]Read more "Planning and Measuring Your Ad Campaign"
Some of the most powerful women in tech are in Dublin today for Silicon Republic’s Female Founders Forum and celebration of the Top 100 Women in STEM (Science, Technology, Engineering and Maths). We’ll be updating this post as the conference progresses. The agenda for today is as follows: 3pm: Introduction by the chair, Ann O’Dea, CEO and editor-at-large, […]Read more "Female Founder Forum June 30th"
With the World Cup only days away, video marketing has been the main focus for the biggest brands out there. Nike, Samsung and Castrol are battling it out for the top shared video of the summer and Coca-Cola have launched their biggest video marketing campaign ever. Unruly Media just published the below infographic showing the ‘World Cup […]Read more "Video Marketing at the World Cup"
So you’ve purchased your video ad (from Viddyad) and want to add to it your website. We know that video is more engaging and that when you put it on your site, you’re 53 times more likely to appear on the first page of Google. But there are so many ways to put your video up […]Read more "How to Put Your Video Ad on Your Website"