Spotify Introduces Video ads

Finally, our two favourite things are merging, music and video ads. Spotify announced an addition to their advertising product this week. Here’s all you need to know:

Spotify have a user base of about 40 million active users. 30 million are non-paying users and the remaining 10 million are Spotify premium users. Currently advertisers can choose from the following ad specs: Audio Ads, Display Ads, Billboard Ads, Homepage Takeovers, Branded Playlists, Lightbox and Advertiser Pages. Users spend an average of 146 minutes listening on Spotify everyday. In the last year, Spotify mobile users have tripled.


Spotify mobile growth

How will Spotify video ads work?

There will be two video ad units available to advertisers.

Sponsored sessions
This feature allows users to watch a video advertisement in exchange for 30 minutes of uninterrupted ‘ad-free’ music.


  • Offer your audience uninterrupted listening in exchange for a video view
  • Currently available on mobile only
  • Users are served an offer for 30 minutes of ad-free listening via a title card
  • User must complete 15 or 30 second video spot to receive reward
  • All video impressions are user-initiated
  • Only completed views are billed
  • Branded end card invites further engagement

Spotify mobile ads example

Video takeover
This is similar to the current Spotify advertisements in that it will interrupt the listening experience and play the video ad as opposed to the existing audio offering.


  • 15 or 30 second video spot with companion display unit
  • Served during commercial ad breaks between songs in a music session
  • Currently available on desktop only
  • 100% share of voice
  • 100% viewable: video only served if desktop app is in view
  • Only completed views are billed
  • Companion display unit invites further engagement

Who are the advertisers?

Similar to Instagram, Spotify have selected a small number of brands to test the video ads. They include Coca-Cola, Ford, McDonalds, NBC Universal Pictures, Target and Wells Fargo. Most of these brands are already advertising with Spotify.


The new video ads will only be available in the following markets in Q4 on this year: United States, United Kingdom, Germany, France, Spain and Sweden. They will be available globally in 2015.


Viddyad - Create a video ad online in minutes


Planning and Measuring Your Ad Campaign

Google provides a number of tools to help you research, plan, launch and measure your ad campaign. When planning any campaign, it’s vital to know your audience and where they are online (for more on this, here’s a handy post). You do not need to advertise on all platforms that Google provides – choose the one that will give you the most engagement and drive sales – read on to find how you can choose the best platform and ad format to increase your revenue.

Tip: All mobile activity is huge at the moment and will continue to grow massively over the next 12 months (currently 75% of mobile video ads happen in-app) so make mobile advertising a priority when planning a campaign.

Planning Tools

First and foremost, you need to have the following locked down before you kick your ad campaign off:

Target Audience: Specific interests, demographics and device usage, from this research you can make a better decision as to what platform you will use to place your ad.

Budget: With correct planning and execution, you’re less likely to go over budget. Use the Google AdWords Keyword Planner to get some budget estimates.

Planning tools for Google marketing


Databoard for Research Insights

Do your research! Google conducted many studies on all kinds of ad formats, they even let you make cool infograhpics with the data. Check our one out below, if you need to pitch the value of advertising to your supervisor, use this tool!

You need to find out how your target audience is interacting online and most importantly one what device. This tool can give you that insight.

Percent of interactions started on a computer


The Display Benchmark Tool

The Display Benchmark Tool is key for benchmarking your ad views and clicks, below we’ve selected video format and measured completion rate as an example benchmark.

You can also measure advertising trends based on formats using the ‘Trends’ tool. More importantly, you can filter the data by verticals, which will further contribute to your audience research.

Give it a try next time you’re planning a campaign, or want to switch up a current one.

Display Benchmarks tool


The Customer Journey to Online Purchase

This is a marketer’s dream, you can see where different channels impact customer journeys. Once you find your target audience and where their buying decisions can be better influenced, tailor your campaign to this criteria and watch the sales roll in.

Customer Journey to Purchase - Benchmarks Dasbhoard

The Full Value of Mobile Calculator 

Mobile marketing is massive and will only continue to grow, the mobile calculator tool gives you the opportunity to upload your AdWords data or manually input the data, to measure how many of your sales started on mobile devices.

Brand Impressions

What to see how you’re doing? Check out the brand impression tool – it will give you details on what visuals are making an impact, topics your brand has been mentioned with and actions details, e.g. Google+ comments and shares and YouTube activity.

Build a brand impression

Discover Mobile Planet

With this you can dive into mobile advertising data and make your own charts, like the one below. Great for some research presentation data and of course device research!

Mobile Planet

Remember: Videos are everywhere – including mobile – check out this useful infographic for more on mobile video advertising. 

Viddyad - videos are everywhere


Female Founder Forum June 30th

Some of the most powerful women in tech are in Dublin today for Silicon Republic’s Female Founders Forum and celebration of the Top 100 Women in STEM (Science, Technology, Engineering and Maths).

We’ll be updating this post as the conference progresses.

The agenda for today is as follows:

3pm: Introduction by the chair, Ann O’Dea, CEO and editor-at-large, Silicon Republic 

3.15: Keynote 1: Julia Hartz, co-founder and president, Eventbrite

3.25: Panel discussion and Q&A: Being a Female Founder in the male dominated HPSU sector; designing a culture of diversity in a high growth enterprise  

  • Julia Hartz, Eventbrite
  • Grainne Barron, Viddyad
  • Leonora O’Brien, Pharmapod
  • Geraldine McCarthy, Dropbox
  • Sonya Lennon, Frockadvisor

4.05: Keynote 2: Anne Ravanona, Global Invest Her

4.15: Panel discussion and Q&A: Barriers to investment for women – real or perception? Are investors missing a trick? Lessons for potential investees?  

  • Anne Ravanona, Global Invest Her
  • Ena Prosser, Fountain Healthcare Partners
  • John O’Sullivan, ACT Venture Capital
  • Dr Helen McBreen, NDRC Investment Committee
  • John Kenny, Delta Partners (London office)


First panel of the day on stage at Female Founders Forum

First Panel of the day on stage

The guys over at ThinkVisual made the blog graphics throughout the day
Grainne Barron Female Founders illustrated quotes

Julia Hartz - illustrated quotes from Female Founders Forum


Viddyad - Create a video ad online in minutes


Video Marketing at the World Cup

With the World Cup only days away, video marketing has been the main focus for the biggest brands out there. Nike, Samsung and Castrol are battling it out for the top shared video of the summer and Coca-Cola have launched their biggest video marketing campaign ever.

Unruly Media just published the below infographic showing the ‘World Cup of Video Shares’:

World Cup advertising infographic


Their video just got over 1.3 million shares and 2,109,356 views already! Football greats like Ronaldo, Neymar and Rooney are the stars and it’s a roaring success. What’s even better is that the tournament hasn’t even started yet! This one will definitely hit the 2 million share mark before the winners are crowned.

Samsung – ‘The Training’

With 39,373,389 views and 971,504 shares. Samsung have really struck gold with this one! Again, it features the talents of the wing wizard Ronaldo and an alien invasion!


Neymar Jr. & his freestyle team take on Gymkhana king Ken Block in his rally car. This is probably one of the boldest of the videos. So far it’s got 962,206 shares and 14,933,666 views.

Coca-Cola – Video Marketing Champions

Coca-Cola take top spot with their ever evolving marketing efforts. They’ve launched “Everyone’s Invited”, their biggest marketing campaign yet.

Key elements of the campaign include

  • “One World, One Game” television and digital film
  • “Where Will Happiness Strike Next” documentary-style short films
  • The official music anthem for the Coca-Cola 2014 FIFA World Cup™ campaign
  • The Happiness Flag – the largest photomosaic ever created featuring fan faces and messages
  • FIFA World Cup™ Trophy Tour by Coca-Cola
  • A uniquely Brazilian visual identity

Check out some of the Coca-Cola videos below:

 Check out what we put together with some of our 20 million + stock content! For free!

Viddyad World Cup video

Have you joined the video marketing revolution yet? Make your video today with Create and share your video commercial for free, like the one above, or pay to remove the watermark and download in high definition. It only takes a few minutes!


How to Put Your Video Ad on Your Website

So you’ve purchased your video ad (from Viddyad) and want to add to it your website. We know that video is more engaging and that when you put it on your site, you’re 53 times more likely to appear on the first page of Google. But there are so many ways to put your video up on your site – which way is best?


This is the default hosting solution in Viddyad. Once you purchase your video commercial, you’re only one click away from putting it live on YouTube for everyone to see.

How to put a YouTube video on your website:

Once you’ve uploaded your video to YouTube, you should see options beneath your video, as shown below:

YouTube Embed code

Click, Share, then Embed. You should now see the code that you will need to include in your webpage to show the video. Below the “embed code” you will also see options, where you can set the size that you want the video to be when it appears on your site. You can also set whether you would like YouTube to “show suggested videos” when the video is finished playing. We would suggest turning this off, as this might encourage your visitors to leave your page after viewing the video, or worse, it could show videos which your competitors may have on YouTube.

Advantages of using YouTube on your site:

  • YouTube is the second largest search engine, so when the video is played on your site, it will count to your YouTube views, which only increases your brand’s authority
  • It’s fast and easy, YouTube has the largest collection of videos online so in using it, you’re letting the market leader look after all of the hassle of hosting video
  • It’s free!

Disadvantages of using YouTube on your site:

  • YouTube can include ads for other services, before, over or during you video.
  • Interactivity, you can place links on top of your video, but these links can only point to other YouTube videos, playlists or approved partner links.


How to put a Vimeo video on your website:

You can easily add your video to Vimeo once you’ve downloaded it from Viddyad. However, you will need to sign up to Vimeo Pro if your video is for commercial use . Once you’ve uploaded your video to Vimeo, click the “Share” button at the top right of your video:

Vimeo share and embed

You will now see a pop up which includes the “embed” code that you will need to include in your webpage to show the video, as shown here:

vimeo embed code

Below the embed code, you will also see options where you can set the size that you want the video to be when it appears on your site. You can also change the color of the video controls. A tip here would be to turn off the “intro” information, which can appear over your video, such as the title, and deselect the option to “Show text link underneath this video”.

Advantages of using Vimeo on your site:

  • No ads – Vimeo won’t add any other commercial elements to your video
  • It’s fast and easy, Vimeo is another market leader and your video will be supported by a large and fast network of servers, while also being searchable on their highly trafficked site
  • Options – Vimeo has a nice combination of options for color and size

Disadvantages of using Vimeo on your site:

  • You will need to sign up for Vimeo Pro, which isn’t free
  • No interactivity – you can’t place links over your commercial

Paid alternatives to YouTube and Vimeo

There are other third party paid video hosting solutions, which include (in no particular order):



Video hosting can be expensive and complicated. SproutVideo wants to make it inexpensive and easy. We have all of the features you need to make your video campaigns successful at a price that will make you wonder why the other guys charge so much.

How to embed your video:


Initial free trial, then from $25 – $400 a month



Today, Viddler creates and delivers secure, interactive media solutions for business communication, learning, and publishing clients in more than 150 countries. Our dedicated team ensures integration, measurement, visibility and delivery of interactive media elements anywhere in the world on all leading devices. 

How to embed your video:

Pricing:  no public information on their site



vzaar is an online video hosting service, which launched in 2007. The site supports video streaming, embedding, sharing, and video storage. Originally targeted at eBay sellers, the service expanded in 2008 and now provides online video services designed for business and other commercial operations.

How to embed your video:


Initial free trial, then between $16 – $320 a month



Wistia provides video hosting for businesses and personal users. The Wistia application includes detailed analytics (such as viewer heatmaps) and integrations with external stats tools like Google Analytics. The Wistia interface allows for complete customization of the video player, post and pre-roll behavior of the video, and an API which allows users to make customizations to their videos, accounts, and statistics programmatically on the back end.

How to embed your video:


Initial free trial, then between $0 – $300 a month

So check out the options and find the hosting solution that’s right for your business. Then sit back and enjoy the benefits of putting video on your website.

Viddyad - Create a video ad online in minutes