Earlier this year, Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions, it’s never been easier to run and measure Facebook advertising. And so, we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising […]Read more "Your Facebook Advertising Guide"
Our development team have been working on some major updates over the last month and we’re proud to announce that our most requested feature is finally available! You now have the option to upload your own video clips directly to the Viddyad editor See how easy it is below: Uploading your own videos and images and using […]Read more "You Can Now Upload Your Own Cideo Clips to the Viddyad Editor"
Back in June 2013, Instagram launched their 15 second video feature and it immediately took off. Within 24 hours of its launch, 5 million videos were uploaded. As of July 2014, photos are still the dominant content format on the network: Currently the average photo receives an average of 37 interactions per 1,000 followers, while videos […]Read more "An Overview of Instagram Ads"
In the last week, Facebook have announced that they want to give their users more control over what ads they see. Facebook currently show ads to users based on their page likes and interests, over they next few weeks they will extend this to show ads based on website and app usage. They explain quite well […]Read more "Giving People More Control Over the Ads They See"
Videology have just released their video ad stats for Q1. What All You Advertisers Need to Know US consumers favor 15 seconds ads and they like to view them on mobile device. European consumers favor 30 second ads and yes, they also like to watch them on a mobile device. It’s a no brainer – create a video ad […]Read more "Video Ad Markets Q1 2014"