Your Facebook Advertising Guide

Earlier this year, Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions, it’s never been easier to run and measure Facebook advertising. And so, we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising […]

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An Overview of Instagram Ads

Back in June 2013, Instagram launched their 15 second video feature and it immediately took off. Within 24 hours of its launch, 5 million videos were uploaded. As of July 2014, photos are still the dominant content format on the network: Currently the average photo receives an average of 37 interactions per 1,000 followers, while videos […]

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Video Ad Markets Q1 2014

Videology have just released their video ad stats for Q1. What All You Advertisers Need to Know US consumers favor 15 seconds ads and they like to view them on mobile device. European consumers favor 30 second ads and yes, they also like to watch them on a mobile device. It’s a no brainer – create a video ad […]

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