An Overview of Instagram Ads

Back in June 2013, Instagram launched their 15 second video featureand it immediately took off. Within 24 hours of its launch, 5 million videos were uploaded.  As of July 2014, photos are still the dominant content format on the network. Currently the average photo receives an average of 37 interactions per 1,000 followers, while videos are […]

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Video Ad Markets Q1 2014

Videology have just released their video Ad stats for Q1. What all you Advertisers need to know US consumers favor 15 seconds Ads and they like to view them on mobile device. European consumers favor 30 second ads and yes, the also like to view them on a mobile device. It’s a no brainer – create a video […]

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Google and Facebook quietly arm up for a raid on the video advertising market

Originally posted on PandoDaily:
TV advertising was worth about $74 billion in the US last year. Its biggest competition? Mostly, itself. As the online video advertising market takes shape, large chunks of the current broadcasting advertising marketing represent a big prize in waiting for online advertisers, especially for sites like Facebook and YouTube (and all of Google by proxy)…

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