abstract-3835

Facebook’s Q1 Earnings Report

While Facebook’s revenue amounted to less than expected ($3.54 billion rather than the $3.56 billion in revenue expected by analysts), its mobile video ads proved to be a massive success. Mobile ads have increased the company’s revenue and its share price this quarter.

Video ads gained a lot of attention in the quarterly report, with it being revealed that a whopping 4 billion videos are watched on the platform every day.

Sheryl Sandberg, facebook chief operating officer spoke about the benefits of video ads for SMBs at the conference.

“I think all marketers have the opportunity to do video and that’s pretty exciting, including SMBs (small & medium businesses) who would never be able to hire a film crew and buy a TV ad. We’re seeing those put video in. Over 1 million SMBs have posted videos and done really small ad buys around them. And that’s pretty cool because I don’t think there are probably 1 million advertisers who have bought TV ads in that same period of time.”

The popularity and accessibility of Facebook’s video ads means that businesses and advertisers who can’t afford professional TV advertisements, can obtain massive reach by creating a simpler video ad and posting it to Facebook. If you want to try out creating a free video ad for yourself, check out Viddyad. Let us know what you think too. We’d love your feedback.

adventure-evening-fun-2029

Twitter Tests Auto Play Video Ads

chilling-fashion-girl-1002

Facebook introduced it in 2013, and now Twitter also wants to reap the benefits of auto-play by testing it on some of its videos. Initially Twitter is testing this limitedly; those in the US with iPhones and iPads will begin to see some videos play automatically on their newsfeeds. Similar to Facebook, the video will play without sound until the user decides to press ‘play’, introducing sound and a larger screen.

Twitter wants to determine whether people are more likely to actively click play and decide to watch a video, or if they would pay more attention to a video that they see playing automatically as they scroll through their feed.

The company’s testing doesn’t apply to all types of videos uploaded to Twitter. Videos from the 6-second video app created by Twitter and Vine videos will not be trialed for autoplay. The testing will however apply to promoted videos from the site’s Amplify program that is used by companies to distribute their videos to audiences outside of their following on Twitter.

When it comes to counting views, Facebook considers a video viewed after it has played for 3 seconds. So far Twitter counts a video as viewed once the play button is clicked. If a video ad is eye-catching, a viewer is more likely to have their attention grabbed and to continue watching a video once they see it playing. But of course you knew that right?

Try it out for yourself. Create a free video ad at viddyad.com today and post to Twitter.

173807238 - L - Woman flying kite outdoors

Facebook’s video ads go from strength to strength

2014-11-Life-of-Pix-free-stock-photos-bridge-girl-sunnyfia-Doug-Robichaud

When Facebook announced its 2014 end of year results, they showed off a huge increase in revenues, and monthly active users. The annual achievements from Facebook far outshone those of other social media giants, including Twitter.

Following such growth, people are naturally eager to know how Facebook plans to maintain this high level of growth for this year.

The answer is likely to lie in video ads. The long awaited video ads have finally been launched by the company, and are now being shared with the mass of Facebook users. The potential expected from this area is expected to bring Facebook more astonishing results next year.

The video spots, which will be in demand for advertisers, will ensure a lot of revenue for the company. During the video testing phase, facebook was in a position to be very careful in their decisions on which partners would be involved in the testing of the videos. Each of the marketing partners was charged a cool $1 million a day to participate- a price they were all willing to pay due to the proven success of video ads. Their success is further enhanced on Facebook as they have the ability to utilize vast amounts of user data to maximize of their benefits.

It is estimated that Facebook’s revenues will rise by 6% in 2015 largely due to the proportion of the estimated $600 billion spent by marketers to get in on the company’s video ad action. This proportion continues to grow to keep up with the number of users online that continues to grow. Unlike other ad platforms, digital and video ads can be targeted towards particular groups and it is possible to measure the results of these ads.

In a survey conducted earlier this year, 63% of marketers said that they already have or are planning on purchasing video ad space on Facebook in the next 6 months. The percentage that did not will likely have their minds changed with the figures presented on video ads in 2015.

girl-hair-meadow-403

Facebook’s New Video Announcements

Woman looking at the sky

Last month, Facebook’s annual developer conference, F8 took place, and there was a lot of video related talk!

One of the prime topics – the introduction of embedded videos. Facebook is going to introduce a video player that will allow embedding onto other sites.  This is simply a way to put your public posts on Facebook into the content of your web site or web page.

What’s better is just how simple it is. You merely copy and paste the appropriate code and add it to your blog, website, or wherever you might wish to share it.

This is one in a series of video related advancements that Facebook has made recently. Also announced at the F8 conference, was the introduction of spherical videos.

Mark Zuckerberg spoke at the event about virtual reality, and how gaming is often the first thing to come to mind when people think about it. Zuckerberg however, emphasized the continued importance of video, and said that he believes that video is going to be even more engaging when it comes to virtual reality.

Using your computer’s mouse, you can pan around the video, which gets its 3D by being filmed by multiple cameras, allowing the user to feel immersed, as if they are really there. This is a new video experience for the 1.3 billion people that according to Facebook, view over 3 billion videos each day on the social network.

Beautiful abstract background of circles.

Videos Drive Brand Lift: Neilson’s Facebook Study

Blurred cars on road

We know video ad consumption is increasingly popular, we know that past studies show that adding video ads to your campaign will improve its performance, now Neilson investigates how video brings value to brands on its own. Commissioned by the Facebook Marketing Science team, Neilson analyzed data on the effect of video ads on brand metrics.

In order to find these answers, Neilson analyzed data from 173 of Facebook’s BrandEffect studies that featured video ads. The study focused on three categories of success: brand awareness, ad recall, and purchase consideration. The various groups of ‘viewers’ were divided up determined by the length of time they viewed the video ad, starting at zero seconds.

Using a test-and-control design, the study found that even with the people who saw the video on their News Feed, but did not click to view it, there was a lift in ad recall, brand awareness and purchase consideration. It was also found that the longer people watched the video ad, the more the lift increased.

From this study it is apparent that even the briefest viewing of a video advertisement will bring about positive effects to brand lift.