You’ve probably seen it by now, it was launched not even a week ago and everyone is talking about it. A feast for both Jean- Claude Van Damme and Volvo fans. It combines Volvo’s precision steering, strong wing mirrors, Van Damme’s flexibility and Enya’s haunting ‘Only time’.
The teaser to ‘Live Test 6′ is below and shows Van Damme talking to a Volvo technician. Van Damme asks technical questions about the trucks and they go through the finer points of the live test, such as which direction the trucks will be moving and how Jean-Claude will balance himself while performing a split on the wing mirrors of two moving trucks. Nail biting stuff.
We first discovered the ad last Friday when it had over 100,000 views. It now has a massive 36,040,810 views and is still being shared. Volvo, we applaud you. Van Damme, we envy you. Enya , you kept us calm through the eye watering finale.
Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)
‘We’re the platform, you’re the producer’
- Jean-Claude Van Damme and Volvo Make One of This Year’s Best Commercials with ‘the Most Epic of Splits’ (nickirvingpr.wordpress.com)
- Jean-Claude Van Damme does the splits in between moving trucks in eye-watering advert (metro.co.uk)
- Van Damme & Volvo Trucks pull off “The Epic Split” (fox6now.com)
- Volvo Trucks – The Epic Split feat. Van Damme (myscienceacademy.org)
- Volvo Trucks presents “The Epic Split” featuring Jean-Claude Van Damme (highsnobiety.com)
- Jean-Claude Van Damme’s Epic Split stunt goes viral (itv.com)
- Amazing Human: Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6) (4goodnews.wordpress.com)
- The Evening Post: Volvo Trucks – The Epic Split (geekalabama.com)