It’s the biggest sporting event of the year both online and offline. Millions of football fans will be both watching the games and joining in the social conversation. Here’s what to expect over the next few weeks! Twitter Overload Twitter will be a center point for everything World Cup related- we’ll be sharing some match […]Read more "World Cup 2014 Marketing – What to Expect"
Video is now one of the most important assets a marketing team have at their disposal. Here are three quick tips to get the most engagement possible from your video ad. 1. Add the video to your website This might be the most obvious tip, but it can be the most effective, as videos with websites increase conversion rates […]Read more "Get the most out of your Viddyad"
Researching your target market is key for your brand engagement, choose relevant channels for your targets. Evoke strong signals from each channel, this is were media planning comes into action. Have plans for each channel, whats going to be posted and when. Respond, respond, respond, this goes without saying. No matter what channel your customers contact you […]Read more "Top Tips for Brand Engagement"
According to Videology and as of Q2 of this year: FMCG products have 29% of the video ad market in Europe Consumer goods are the most advertised in the US with 35% of the market FMCG video ads take up 26% of the video ad market place Impressions In all three markets, entertainment websites are main […]Read more "The Current Video Ad Marketplace"
We like to think of ourselves as the Julia Child of video ad making: Since we’ll be doing online video ads, you’ll need: 1 online video maker, oh look we’ve found one for you: Viddyad As much content as you like, we’re not exactly making a soufflé so be creative with your content 1 distribution channel […]Read more "Recipe for Video Ad Success"