It’s the biggest sporting event of the year both online and offline. Millions of football fans will be both watching the games and joining in the social conversation. Here’s what to expect over the next few weeks! Twitter Overload Twitter will be a center point for everything World Cup related- we’ll be sharing some match […]Read more "World Cup 2014 Marketing – What to Expect"
Video is now one of the most important assets a marketing team have at their disposal- Here’s 3 quick tips to get the most engagement possible from your Viddyad. 1. Add the Viddyad to your website This maybe the most obvious tip, but it can be the most effective, as videos with websites increase conversion rates […]Read more "Get the most out of your Viddyad"
ComScore have released their latest online video rankings. For the first time this year Google has dropped out of the top 3 online video Ad properties. But it maintains its lead in the video content properties tables, as it has done since February. LiveRail capturing the #1 position with 3.9 billion ad impressions. AOL, […]Read more "85% of the U.S. Internet audience viewed online video in March 2014"
To celebrate the 100th Anniversary of Mother’s Day Pinterest have launched a competition. Participants must create a board with their favorite ‘Mom Memories’ and add descriptions to each pin- For the pins they suggest Famous (and not so famous) recipes, best quotes, iconic style and favorite spots—the things that make mom mom. Pinterest will pick […]Read more "Pinterest’s Mother’s Day Challenge"
Researching your target market is key for your brand engagement, choose relevant channels for your targets. Evoke strong signals from each channel, this is were media planning comes into action. Have plans for each channel, whats going to be posted and when. Respond, respond, respond, this goes without saying. No matter what channel your customers contact […]Read more "Top Tips for Brand Engagement"