Crocs – Shoes, sandals or clogs? Whatever they may be, it’s obvious that they scream anti-fashion!
Admittedly, I’m no fashionista. However I find it very difficult to imagine Crocs have been, or will ever be paraded down the runways of New York Fashion Week. Instead, I would presume that their USP was in fact comfort, simplicity and convenience – they might look horrible but they’re so comfortable that it’s ok.
With this USP in mind, I struggle to understand why a brand would sign-off on a video advertisement that screams desperation. From the off-set it is obvious that their latest marketing strategy is a very desperate attempt at using sex appeal to rejuvenate brand awareness among teens.
This “Slip off. Slip in” campaign screams carelessness and almost borders on the verge of creepy. It is obvious that this ad was created with viral video intentions. Unfortunately, instead of promoting Crocs’ erotic appeal, this ad will go viral for a completely different reason – “how not to target teens.”
On the other hand, were Crocs and Compulsory so creative that they have intentionally planned this awkward, cliche video that was destined to create buzz and controversy around the brand – as they say, any press is good press.
‘We’re the platform, you’re the producer’
- Croc Block – Bad Ad (viddyad.com)
- Can Crocs Be Sexy? The Company Is Arguing Its Rubber Clogs Have A Certain Erotic Appeal (businessinsider.com)
- Crocs and Sweatpants You Could Wear in a Business Office? Maybe (dailyfinance.com)
- The Sexy Crocs Ad Is A Fake (businessinsider.com)
- Crocs Get A Major Makeover: Would You Wear Them Now? (shefinds.com)
- Croc Territory (stevo1b.wordpress.com)
- Escape the blazing heat this summer with Crocs’s marketing gift! (theodmgroup.com)
- Crocs Friends and Family is here! Save 20% off (myfashioncents.com)
- Check Out the New Arrivals from… Crocs? Yup! (myfashioncents.com)
- Jazz up your phone with Crocs’s customised GWP! (theodmgroup.com)