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Twitter Tests Auto Play Video Ads

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Facebook introduced it in 2013, and now Twitter also wants to reap the benefits of auto-play by testing it on some of its videos. Initially Twitter is testing this limitedly; those in the US with iPhones and iPads will begin to see some videos play automatically on their newsfeeds. Similar to Facebook, the video will play without sound until the user decides to press ‘play’, introducing sound and a larger screen.

Twitter wants to determine whether people are more likely to actively click play and decide to watch a video, or if they would pay more attention to a video that they see playing automatically as they scroll through their feed.

The company’s testing doesn’t apply to all types of videos uploaded to Twitter. Videos from the 6-second video app created by Twitter and Vine videos will not be trialed for autoplay. The testing will however apply to promoted videos from the site’s Amplify program that is used by companies to distribute their videos to audiences outside of their following on Twitter.

When it comes to counting views, Facebook considers a video viewed after it has played for 3 seconds. So far Twitter counts a video as viewed once the play button is clicked. If a video ad is eye-catching, a viewer is more likely to have their attention grabbed and to continue watching a video once they see it playing. But of course you knew that right?

Try it out for yourself. Create a free video ad at viddyad.com today and post to Twitter.

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#Mobilegeddon – Google Changes Algorithm April 21st 2015

Google SEO update - Viddyad Blog

Google changed its algorithm on April 21st, so if your site isn’t mobile friendly now, you should join the #mobilegeddon movement if you want to keep your mobile search engine rankings.

Google’s announcement of this change means that mobile-optimized sites will be given preference over non-mobile-friendly sites, directly impacting their search engine rankings.

So, why is this important for your business? Well, roughly 50% of all Google searches come from mobile devices. The number of people using smartphones and tablets to carry out online tasks is constantly growing. It’s crucial that a user gets just as good of an experience visiting your site from their phone as they do from their computer. Makes sense, right?

Find out here if your site will be affected by the upcoming changes. If it didn’t pass the test, fear not, you can follow Google’s simple steps to make your site mobile friendly. Also you can always add video to your site of course – as sites with video on their landing pages are 53% more likely to get seen by Google than static sites.

Of course you can find more on that here on our blog or at Viddyad.

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Facebook’s video ads go from strength to strength

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When Facebook announced its 2014 end of year results, they showed off a huge increase in revenues, and monthly active users. The annual achievements from Facebook far outshone those of other social media giants, including Twitter.

Following such growth, people are naturally eager to know how Facebook plans to maintain this high level of growth for this year.

The answer is likely to lie in video ads. The long awaited video ads have finally been launched by the company, and are now being shared with the mass of Facebook users. The potential expected from this area is expected to bring Facebook more astonishing results next year.

The video spots, which will be in demand for advertisers, will ensure a lot of revenue for the company. During the video testing phase, facebook was in a position to be very careful in their decisions on which partners would be involved in the testing of the videos. Each of the marketing partners was charged a cool $1 million a day to participate- a price they were all willing to pay due to the proven success of video ads. Their success is further enhanced on Facebook as they have the ability to utilize vast amounts of user data to maximize of their benefits.

It is estimated that Facebook’s revenues will rise by 6% in 2015 largely due to the proportion of the estimated $600 billion spent by marketers to get in on the company’s video ad action. This proportion continues to grow to keep up with the number of users online that continues to grow. Unlike other ad platforms, digital and video ads can be targeted towards particular groups and it is possible to measure the results of these ads.

In a survey conducted earlier this year, 63% of marketers said that they already have or are planning on purchasing video ad space on Facebook in the next 6 months. The percentage that did not will likely have their minds changed with the figures presented on video ads in 2015.

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Twitter TV Ratings in the UK

Twitter TV ratings are finally coming to the UK. Back in 2012, Nielsen and Twitter established metrics for social TV ratings and released it to TV networks. TV analytics allow networks and ad agencies to measure engagement surrounding various shows. We have become a multi-screen society – how many of you use your phone while watching TV? I know I do. With HBO successes such as Game Of Thrones, online conversation about TV shows has increased dramatically over the past two years. The discussions that people have online about TV shows (and often during TV shows) are of great interest to content producers and marketers.

In October, Twitter announced a partnership with Kantar Media and developed the TV ratings tools for the UK. Some of the metrics available to UK networks and agencies include:

  • Unique authors – the people tweeting, and their affinity to brands, channels and programs
  • Unique audience – measuring the number of individuals who viewed tweets related to individual programs/shows
  • Impressions – the total number of times that a tweet or retweet about a particular program has been seen

Data like this can be key to identifying the right audience to target, what kind of ads to go for and what time to advertise.

It’s Not All About Quality TV

Of course, there’s more to targeting than just posting your updates or ads during everyone’s favourite shows – paying attention to trends, spotting the next big viral TV sensation or reacting quickly to live TV events can help you steal a march on the competition. Recently, two of the biggest TV moments to gain traction on Twitter were unexpected: Lifetime’s critically reviled Aaliyah biopic was a huge hit on Twitter largely because of the criticism, while this NFL moment got tens of thousands talking about the sport and tuning in:

Keeping an eye on current events (and the TV listings) can help you fine tune your timing, capture the zeitgeist and capitalise on online happenings.

Real Time Marketing with Video

It’s never been easier to jump on the real-time marketing bandwagon, incorporate video into your efforts, and yes, you can make them quickly with Viddyad. Did we mention it’s also free to create and share your video ad?

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Creating a Video for Your Website

Whether it’s a company overview or a short 15 second product ad, having video content on your website should be a priority. Here’s some top tips for the different types of video you can use to improve your site.

General explainer video

Bear in mind that attention spans are not as long as they once were, so create the video in a way that’s as engaging as possible. If you’re selling a product or a people-orientated service, it’s best to have the face of your company in the video so users are drawn to them. They should be between 30-60 seconds long and contain some sort of a product demo, whether through static images or a video of the product working (remember you can upload your own video clips to our editor).

Your video should:

  • Introduce the problem that your product solves
  • Answer the problem with your company’s solution
  • Include a quick overview of your product/service
  • Have a clear call to action

Product video

If you have more than one product or line of products, keep the videos short and to the point. Try out these tips for your product ad:

  • 15 seconds
  • 2-3 points on product benefits
  • Clear call to action

Case studies and testimonials

Get some quotes from your favourite customers and stick them in a neat video presentation to boost your reputation.

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Testimonials can be very useful to new business who want to establish trust:

  • Ask your customers for quotes – most businesses will happily give referrals as it also works as a promotion for them
  • Use company logos and/or photos (with permission!) in the video so it looks professional
  • Include facts – “sales increased by XX%”

Video background

One of the emerging trends in web design is the video background. This usually involves a simple repeating video loop in the background on the landing page of a website. A slick video can bring your site to life and catch the user’s attention

To get the most out of a video background, consider using the following guidelines:

  • Keep the content simple – too much action might distract from the focus of your webpage
  • Use soft colors and contrast these with the action buttons on your page
  • Make it fast – Consider using a CDN for delivery and make sure mobile users aren’t left hanging

Tutorials and guides

Want to keep your customer’s attention while explaining a feature of your product or website? Try using a video:

  • Use screenshots or video of your product or website
  • Keep the steps simple and give the user time to process instructions
  • Add a friendly voiceover to help guide the user

Event videos

Having a big event?

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You can announce it in style with a video:

  • Use footage or pictures from previous events
  • Find stock representative of your event
  • Include the location and the date in your call to action at the end

Above all, keep the focus of your videos simple. It’s good to experiment, as every website and product is unique, but make sure you play to your strengths and find the video style that’s right for you.

Need some help getting your ad online? Check out our previous blog post that explains how to put your video ad on your website.

Get started creating your video now

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