Whether it’s a company overview or a short 15 second product ad, having video content on your website should be a priority. Here’s some top tips for the different types of video you can use to improve your site. General explainer video Bear in mind that attention spans are not as long as they once […]Read more "Creating a Video for Your Website"
Creating a video ad online is easy – but how can you make your commercial really come to life and stand out from the crowd? Check out four of our top tips below to see the ways you can customize your video and make an impact. 1. Transitions A transition is the moment when one image or video […]Read more "4 Ways to Customize Your Video Ad"
Very often we’re asked what the best place is to host a video ad – Vimeo or YouTube? Which one is better for marketing? Which is more professional? While YouTube is the world’s second largest search engine, Vimeo is focused on smaller audiences , the creative aspect of video creation and hosting, plus some users prefer their clean design […]Read more "Vimeo VS YouTube"
Earlier this year, Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions, it’s never been easier to run and measure Facebook advertising. And so, we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising […]Read more "Your Facebook Advertising Guide"
Remarketing: The fine art of positioning your brand in front of a potential lead after the have already interacted with it. We have all experienced remarketing whether we’ve noticed it or not. AdRoll have been market leaders in remarketing for more than 5 years. Now, Google are upping their game with ‘Dynamic Remarketing’. What […]Read more "Google’s Dynamic Remarketing"