Earlier this year Facebook released a new advanced video content measurement dashboard as well as a new campaign structure. With both of these additions it’s never been easier to run and measure Facebook advertising. So we have put together some quick tips to help you get started. Facebook’s Ad Structure Campaigns With any new advertising approach […]Read more "Your Facebook Advertising Guide"
Remarketing: The fine art of positioning your brand in front of a potential lead after the have already interacted with it. We have all experienced remarketing whether we’ve noticed it or not. AdRoll have been market leaders in remarketing for more than 5 years. Now, Google are upping their game with ‘Dynamic Remarketing’. What […]Read more "Google’s Dynamic Remarketing"
Marketers place a very high level of value on social media, 92% of business owners have indicated that social media is important to their business. Content marketing has exploded over the last 12 months, many marketers use a combination of content and advertising to pull their social strategies together. This is where video comes into […]Read more "Videos are everywhere: Facebook, Twitter, LinkedIn & More"
Videology have just released their video Ad stats for Q1. What all you Advertisers need to know US consumers favor 15 seconds Ads and they like to view them on mobile device. European consumers favor 30 second ads and yes, the also like to view them on a mobile device. It’s a no brainer – create a video […]Read more "Video Ad Markets Q1 2014"
Originally posted on PandoDaily:
TV advertising was worth about $74 billion in the US last year. Its biggest competition? Mostly, itself. As the online video advertising market takes shape, large chunks of the current broadcasting advertising marketing represent a big prize in waiting for online advertisers, especially for sites like Facebook and YouTube (and all of Google by proxy)…