tumblr_mt2ahoi1bt1sdyj9lo1_1280

Vimeo VS YouTube

Very often we’re asked what the best place is to host a video ad – Vimeo or YouTube? Which one is better for marketing? Which is more professional? While YouTube is the world’s second largest search engine, Vimeo is focused on smaller audiences , the creative aspect of video creation and hosting, plus some users prefer their clean design to YouTube.

Below, we’ve done a comparison on each of the most important factors you should consider when uploading your video to both sites.

Users - Winner: YouTube 

With YouTube being the world’s second largest search engine, it has significantly more users than Vimeo and thus, YouTube has more reach. YouTube has 800 million unique visitors while Vimeo has around 70 million. A YouTube video will typically rank above Vimeo because YouTube is owned by Google.

Appearance - Winner: Vimeo

Vimeo allows more customization than YouTube. Some thumbnails from your YouTube video may not reflect the best content on your video, but Vimeo allows you to choose a thumbnail so your video has the best possible appearance before it’s played.

Search – Winner: Vimeo 

Below are the search algorithms for each site. Vimeo wins hands down.

YouTube
  1. Relevance
  2. Upload date
  3. View count
  4. Rating
Vimeo
  1. Most relevant
  2. Newest
  3. Oldest
  4. Most played
  5. Most commented
  6. Most liked
  7. Alphabetical

Channels/Collections/Playlists - Draw 

Both sites allow users to curate video playlists. On YouTube you can curate playlists, with Vimeo, it’s slightly more advanced. Your collections consist of Channels, Groups and Albums. You can also customize each channel’s appearance on Vimeo – handy!

Advertising – Winner: YouTube

It’s possible to advertise on both sites, but again, YouTube will have to be the winner here as they have more reach with their advertising options.

Quality - Draw

Vimeo was the original HD video hosting site. Now that YouTube has enabled HD and offered users a choice (handy for mobile users), it’s pretty much equal to Vimeo in quality.

So while it’s clear that there’s no overall winner here, you may still find that one of them will suit your output, your budget, or your campaigns better than the other based on the facts above. Why not spend some time with both services to see how they fit your needs? Of course, if you need a video, you can head on over to viddyad.com to get creating ;)

Videos are Everywhere

iStock_000017097362Small-628x417

You Can Now Upload Your Own Video Clips to the Viddyad Editor

Our development team have been working on some major updates over the last month and we’re proud to announce that our most requested feature is finally available!

You now have the option to upload your own video clips directly to the Viddyad editor

See how easy it is below:

Uploading your own videos and images and using them in your video ad is free of charge, why not mix them up with some of the millions of stock videos and images available on our site?

File types and sizes

    • Only clips of file type MP4, M4V, MOV, MPG or WMV are accepted.
    • For medium videos, clips with a width of 640 and height of 360 pixels or higher are recommended.
    • For HD videos, clips with a width of 1920 and height of 1080 pixels or higher are recommended.

What kind of videos can I upload and include in my video ad?

The possibilities are endless, we have compiled a list of some of the ways you can include your own videos and images into your commercial. Remember, if you’re going to use your customer’s pictures or other types of content, ask their permission first.

    • Include fan content in your video ad – this could be a positive tweet they’ve tagged you in or an Instagram photo with a customer using your product or service.
    • Testimonial videos are a great sales driver, why not take some shots of customers giving feedback with your smartphone in store and include it in your video ad?
    • Show how your product is made, e.g. if you’re a burger bar, take some quick shots of a burger being cooked and include it in your ad.

Can I edit my uploaded video?

You can put text over your uploaded video and add the below images effects to your video clip.

Clip Options on Viddyad

So what are you waiting for, give it a try!

Viddyad.com

cropped-viddyad_background.jpg

An Overview of Instagram Ads

Back in June 2013, Instagram launched their 15 second video feature and it immediately took off. Within 24 hours of its launch, 5 million videos were uploaded.

As of July 2014, photos are still the dominant content format on the network:

Currently the average photo receives an average of 37 interactions per 1,000 followers, while videos are behind with an average of 24 interactions per 1,000 followers. – source

How did Instagram advertising start?

Only months after launching the video feature, the advertising rumor mill swirled with “will they/won’t they advertise” articles popping up all over the internet. In November 2013, Instagram published this blog post letting their users know they would be introducing image advertising. Days later, it was followed up with a post on what these ads would look like – below is an example of an Instagram image ad:

Sponsored Instagram ad example

Testing Advertisers

Michael Kors Instagram profile

Michael Kors was the first brand to advertise on Instagram, they chose to launch their campaign with the below picture update. As with every new feature of any social media platform, there was some resistance, but overall, the ad was very successful. Here’s 3 quick stats on the ad, courtesy of TOTEMS:

  • The sponsored ad received 4 times as many likes as a regular update
  • The ad had an estimated global audience reached of 6.15 million
  • It received 218k likes within 18 hours, a 370% increase

Michael Kors instagram ad

Michael Kors was part of a test group of companies that were selected for Instagram advertising. Others were Adidas, Ben & Jerry’s, Burberry, General Electric, Levi’s, Lexus, Macy’s, PayPal and Starwood. A diverse bunch, their sponsored updates reflect their diversity well:

Levis 

Levi's Instagram ad

 Ben & Jerry’s

Ben & Jerry's Instagram ad

In early October 2014 Instagram launched ads in Australia with the brand Vegemite. Canada is next on the list so watch this space.

Vegemite Instagram ad

Creativity

Instagram advertisers may be varied, but their ads have one thing in common – they are some of the most creative online. This is down to the selection process for Instagram advertisers and the creative collaboration between Instagram and the advertisers, which produced the above ads:

“We work together from the beginning of a campaign—from the concept phase to production to final edit before a campaign goes live,” – Jim Squires, Instagram’s director of marketing.

Video ads

So far, advertisers can only use images in their ads. But video is on the horizon and may well be here in time for Christmas (which is a mere 4 months away). Again, the rumor mill is churning away, but it does look like they are testing video ads with some high fashion brands. The selection process will most likely remain the same.

Cost

Cost is a massive factor when advertising on any platform, Instagram are notoriously cagey about prices, but it’s obvious, the ads do not come cheap. Most articles on the cost of ads will put the price at a 6 figure sum.

What about small businesses?

Again, with the selection process and price, it’s not likely that ads will be available to many small businesses. The below quote confirms this:

 “We are focused on that high-end brand side” – Jim Squires, Instagram’s director of marketing.

But the rise of online advertising confirms what we already know – Advertising and video commercials are a key part of the branding strategy of any modern business.

Viddyad - Videos are everywhere

adidas-unveils-the-official-match-ball-of-the-2014-fifa-world-cup-in-brazil-0

World Cup 2014 Marketing – What to Expect

It’s the biggest sporting event of the year both online and offline. Millions of football fans will be both watching the games and joining in the social conversation. Here’s what to expect over the next few weeks!

Twitter Overload

Twitter will be a center point for everything World Cup related- we’ll be sharing some match stats and predictions before every game from our Twitter account so watch this space.

Already there’s been a massive amount of tweeting done, check out the chart below. Nearly 5 million tweets relating to the World Cup have been posted in the last month. It will only increase in the next 7 days and sky rocket from then on!

World cup tweet stats

 

Increased video sharing everywhere!

FIFA sponsors and partners have already got massive attention with their videos launched earlier in the year. Video Sharing will sky rocket over the next 7 days and continue throughout the tournament, we’ve found some more videos that will no doubt be successful in the coming weeks.

Postoffice Amsterdam

World Cup 2014 from Postoffice Amsterdam on Vimeo.

Johnson & Johnson are the official healthcare sponsors of the World Cup, they’ve launched the below video, and although it barely mentions the World Cup itself, it may be successful yet.

More FIFA Videos

This will be FIFA’s year of video success, every week their official YouTube Channel adds another promotional video. Over the past 12 months FIFA have added videos on every team, venue and on Brazil itself, as well as highlights and goals from classic previous World Cups- Subscribe to their channel here. We’ve picked out our favorite videos below:

 

Google Maps coming to the rescue

Not only have all venues been added but indoor maps for venues are also available. Pretty cool for those lucky ones who will be attending.

Google Maps view of World Cup stadiums - Maracana

Not only have they updated street view, but you can now search results and schedules through “Google Now.”

Ambush Marketing

Without fail and at every major sporting event Paddy Power have capitalized on media attention. So we can expect something massive from them. They’ve kicked off their campaign with this video

Maybe Bavaria will repeat their World Cup 2010 stunt:

Bavaria World Cup Advertising

Fifa have put stricter rules in place for brands that are not partners or sponsors, but that has never stopped the hardcore ambush marketers before.

Viddyad - Create a video ad online in minutes

 

4600741924_6ae111f073_z

Video Marketing at the World Cup

With the World Cup only days away, video marketing has been the main focus for the biggest brands out there. Nike, Samsung and Castrol are battling it out for the top shared video of the summer and Coca-Cola have launched their biggest video marketing campaign ever.

Unruly Media just published the below infographic showing the ‘World Cup of Video Shares':

World Cup advertising infographic

Nike

Their video just got over 1.3 million shares and 2,109,356 views already! Football greats like Ronaldo, Neymar and Rooney are the stars and it’s a roaring success. What’s even better is that the tournament hasn’t even started yet! This one will definitely hit the 2 million share mark before the winners are crowned.

Samsung – ‘The Training’

With 39,373,389 views and 971,504 shares. Samsung have really struck gold with this one! Again, it features the talents of the wing wizard Ronaldo and an alien invasion!

Castrol

Neymar Jr. & his freestyle team take on Gymkhana king Ken Block in his rally car. This is probably one of the boldest of the videos. So far it’s got 962,206 shares and 14,933,666 views.

Coca-Cola – Video Marketing Champions

Coca-Cola take top spot with their ever evolving marketing efforts. They’ve launched “Everyone’s Invited”, their biggest marketing campaign yet.

Key elements of the campaign include

  • “One World, One Game” television and digital film
  • “Where Will Happiness Strike Next” documentary-style short films
  • The official music anthem for the Coca-Cola 2014 FIFA World Cup™ campaign
  • The Happiness Flag – the largest photomosaic ever created featuring fan faces and messages
  • FIFA World Cup™ Trophy Tour by Coca-Cola
  • A uniquely Brazilian visual identity

Check out some of the Coca-Cola videos below:

 Check out what we put together with some of our 20 million + stock content! For free!

Viddyad World Cup video

Have you joined the video marketing revolution yet? Make your video today with Viddyad.com. Create and share your video commercial for free, like the one above, or pay to remove the watermark and download in high definition. It only takes a few minutes!