Very often we’re asked what the best place is to host a video ad – Vimeo or YouTube? Which one is better for marketing? Which is more professional? While YouTube is the world’s second largest search engine, Vimeo is focused on smaller audiences , the creative aspect of video creation and hosting, plus some users prefer their clean design to YouTube.
Below, we’ve done a comparison on each of the most important factors you should consider when uploading your video to both sites.
Users - Winner: YouTube
With YouTube being the world’s second largest search engine, it has significantly more users than Vimeo and thus, YouTube has more reach. YouTube has 800 million unique visitors while Vimeo has around 70 million. A YouTube video will typically rank above Vimeo because YouTube is owned by Google.
Appearance - Winner: Vimeo
Vimeo allows more customization than YouTube. Some thumbnails from your YouTube video may not reflect the best content on your video, but Vimeo allows you to choose a thumbnail so your video has the best possible appearance before it’s played.
Search – Winner: Vimeo
Below are the search algorithms for each site. Vimeo wins hands down.
Channels/Collections/Playlists - Draw
Both sites allow users to curate video playlists. On YouTube you can curate playlists, with Vimeo, it’s slightly more advanced. Your collections consist of Channels, Groups and Albums. You can also customize each channel’s appearance on Vimeo – handy!
Advertising – Winner: YouTube
It’s possible to advertise on both sites, but again, YouTube will have to be the winner here as they have more reach with their advertising options.
Quality - Draw
Vimeo was the original HD video hosting site. Now that YouTube has enabled HD and offered users a choice (handy for mobile users), it’s pretty much equal to Vimeo in quality.
So while it’s clear that there’s no overall winner here, you may still find that one of them will suit your output, your budget, or your campaigns better than the other based on the facts above. Why not spend some time with both services to see how they fit your needs? Of course, if you need a video, you can head on over to viddyad.com to get creating ;)