#My5WordRomanceNovel

Twitter was alive on Monday with the trending topic #My5WordRomanceNovel. While it may seem like a story from the modern ages, the concept actually stems from Ernest Hemingway’s ‘For sale: baby shoes: never worn.’ In which he presented the idea that a story can be told in even the simplest of ways.

The tweets that flooded the Twitterverse ranged from brutally honest to a little bit random. Here are a few of our favourites:

 

 

 

 

We decided to take the concept one step further and used the power of video for one of the most romantic quotes of the modern age (Well, we think so anyway).

Then we thought about the ultimate power couple, The Underwoods and how could we leave them out?

Digital Video Disruption and The US Presidency Power Play 2016

 

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The race for the White House is seriously heating up and, as the front runners emerge, we look at the use of online & mobile video by the top candidates, what’s changed since 2008 and how digital media and video, in particular, are having a huge impact on their campaigns.

If the 2008 presidential election was the year of social media, successfully utilised by the eventual winner Barack Obama, then 2016 is the year of Video.

In 2016, candidates’ ad spend has already gone from $22.5 million to $1 billion. This increase, in spend alone, is proof that digital video ads are now a necessity not only to presidential candidates but to any business trying to gain success. In January 2016 three political video ads ranked among YouTube’s 10 most-watched ads for the first time in history, delivering millions more views to campaigns than to the best commercials corporate America had to offer. 

Underdog Bernie Sanders was top of the leader board with his, now highest viewed video simply titled America. This video, which has over 3 million views, tugged at America’s heart-strings, favouring to show the American people rather than reverting to vicious name-calling tactics many candidates have defaulted to in a number of videos.

Taking a look at The YouTube channels of the 5 remaining candidates vying for the coveted nominations, it could be thought that we have our clear winners and losers.

Bernie Sanders:    115,700 subscribers

Hillary Clinton:       42,688   subscribers

Ted Cruz:               38,460   subscribers

Donald Trump      31,356   subscribers

John Kasich            2,500 subscribers

Unfortunately for Sanders, and fortunately for Kasich, election campaigns aren’t won on video alone, but they go a long way with engagement and getting to know a candidate. The need for engaging video is proven in the fact that at the start of 2015 Bernie Sanders was virtually unknown yet now, in 2016, he has won multiple states’ support for the democratic nomination.

February saw the engagement of the American people with another politically themed video ad, this time in the form of a Bud Light Super bowl ad, in which Seth Rogan and Amy Schumer announce the formation of the ‘Bud Light party’.  With over 15 million views, it seems that satire is taking over the presidential election. And we know one candidate in particular is providing plenty of comic relief.

Since the start of the presidential campaign, multiple videos with varied opinions being expressed have been uploaded to YouTube. While some of these can be considered beneficial to a candidate, they can also be highly detrimental to their campaign. Simple searches can produce a multitude of heinous claims about each of the candidates, which could be the sway for an undecided voter.

While they have little control over the publishing of such videos the best they can do is combat the bad press with their own video uploads. Video has proven to be a quick come back to the negative press that candidates receive, or they may even use it to further dismember another candidate’s policies. As proved by Obama, not only in his 2008 campaign but throughout his presidency, video can be a way to cut out the middle man, and get his point to the public directly, without another’s opinion tarnishing the message.

This is a great message for businesses. Gone are the days where you had to rely on public relations events in the hopes of getting a small article somewhere within a newspaper that few actually read. It is now much easier for a business to take control of the message they want their clients and customers to receive. Video is a way in which to engage the public directly. Those of us who passively browse web pages are automatically drawn to video because of the moving colours and motion. It’s a simple reaction that most people don’t even notice, and before they know it many people have watched a two-minute video on the growth of cabbages in Guadalajara. So surely if it’s that simple to attract a person’s attention, you’d be somewhat foolish not to use exploit video in your digital strategy going forward.

Video spend has increased significantly in the last few years. It’s no longer a case of ‘jumping on the bandwagon’, the bandwagon is moving faster and faster in one direction and if you’re not on it, you’ll soon be watching your competitors riding off into the sunset. Chris Wilson, analyst for Ted Cruz’s own campaign has stated on multiple occasions about it is to utilise video in the presidential race. He even went as far as to say “If you’re not doing it, you’re going to lose” (video).

Video is a great way to promote your brand and engage with your audience. Your audience most likely won’t go out of their way to read an article in order to get to know your brand but they are more likely to watch a video that crosses their path.

You must create interesting content. People will seek out content that they find entertaining. A great example of this is the Bud Light ad. It’s every business’ dream to have a person seek out their ad and to have them do it in large numbers is like hitting the jackpot.

In truth, video is a great way to take clear control of the message you wish to give your existing and potential customers.  Video can boost how you tell the world about new products, an upcoming launch, updates, new features, a new line of dresses.  No matter what your business is, video will grow to become an increasingly important part of how you reach your target customers and take your rightful market share. So why wait? Press fast forward and start playing around with video ads for your business today.

The Role of Video in the 2016 Irish General Election

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RTÉ’s Project 500 afforded general election candidates the opportunity to produce their own 60 second political broadcast.

As the political landscape readjusts itself to the will of the Irish electorate, we take a look at the explosive use of video throughout the general election.

Over the last number of years, there has been a rapid growth in ‘alternative’ political options in direct response to the financial crisis of 2008 and the subsequent government policies pursued in Ireland.

Digital online video has become an increasingly popular means of communication utilised by most candidates in Irish politics.  Independents, in particular, have brilliantly utilized video throughout their campaigns. Restricted by their shoestring budgets, video has allowed them to cleverly engage with their communities on many contentious issues with short, focused videos.  Candidates created videos arguing their moral and political stance on many issues including the Right2Water and Household Tax campaigns.  Others made more light-hearted videos involving local communities coming together to create their own version of viral hits such as Pharrell Williams’ ‘Happy’. Some are using video format as a town hall type tool, educating their communities on upcoming service changes such as bus routes, road closures and realignments.  As the election roared on, these videos were geo-targeted to constituency audiences and widely shared over the various social media platforms including Facebook and Twitter.

Many of the larger parties such as Fine Gael & Fianna Fáil, frequently included video in their social media posts, with some parties pinning their most popular party leader broadcasts or more generic ‘rallying the troops’ kind of clips to the top of their various social media profiles.  All parties posted at least one video in the last 24 hours leading up to the election.  Ireland’s newest party, the Social Democrats, created very ‘funky’ explainer videos about their policies and how they’ll impact on the electorate.  Sinn Féin smartly deployed video both on their website and throughout their social media, showing declarations of election, building excitement and engagement amongst their audience.

In a further indication of the explosive growth of online video in our lives, Ireland’s national broadcaster, RTÉ, created another first when they undertook to create a 60 second personal political broadcast for every declared candidate running in the general election.   According to Declan McBennett, editor of RTÉ News Online, this mammoth task, known as ‘Project 500, went a long way towards matching the broadcaster’s public service ethos.  With over 90% of candidates taking up RTÉ’s offer of producing a high quality online video for them, this move proved to be hugely successful for both the national broadcaster and the election candidates. It was particularly helpful to candidates as they grappled with the realisation of their need to reach a growing cohort of young, engaged voters who recently registered to vote in the Marriage Referendum.  With more students gearing up to register before the election, RTÉ’s Project 500 allowed for students, not living in their home constituencies, to view their nominated candidate’s policies. Both these elements combined to see the electorate expand substantially.

The recent surge in the use of online video by so many candidates and their respective campaign teams has most definitely had an impact upon the results of the Irish election.  Since the effort required to reach as many of the diverse electorate is ever increasing, this recent election shows video is fast becoming the preferred method of choice amongst many if not all parties and candidates.  For the 11% of candidates who opted out of RTÉ’s Project 500 political broadcast video offer, they may well have put themselves at a significant disadvantage at such a vital time in the campaign.  Our analysis shows that almost 78% of those who opted out failed to get elected.  Others have learned to skillfully, and in many cases, tastefully harness the power of video to project their desired message upon the electorate.  With the composition of the next government still somewhat uncertain and talk of a possible second election over the coming months, there’s no doubt that the Irish public will continue to see a steady rise of political video adverts in their social media and online news feeds as parties and candidates alike continue to exploit online video to build their support bases.

Movie production slate - Viddyad.com

Creating a Video for Your Website

Whether it’s a company overview or a short 15 second product ad, having video content on your website should be a priority. Here’s some top tips for the different types of video you can use to improve your site.

General explainer video

Bear in mind that attention spans are not as long as they once were, so create the video in a way that’s as engaging as possible. If you’re selling a product or a people-orientated service, it’s best to have the face of your company in the video so users are drawn to them. They should be between 30-60 seconds long and contain some sort of a product demo, whether through static images or a video of the product working (remember you can upload your own video clips to our editor).

Your video should:

  • Introduce the problem that your product solves
  • Answer the problem with your company’s solution
  • Include a quick overview of your product/service
  • Have a clear call to action

Product video

If you have more than one product or line of products, keep the videos short and to the point. Try out these tips for your product ad:

  • 15 seconds
  • 2-3 points on product benefits
  • Clear call to action

Case studies and testimonials

Get some quotes from your favourite customers and stick them in a neat video presentation to boost your reputation.

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Testimonials can be very useful to new business who want to establish trust:

  • Ask your customers for quotes – most businesses will happily give referrals as it also works as a promotion for them
  • Use company logos and/or photos (with permission!) in the video so it looks professional
  • Include facts – “sales increased by XX%”

Video background

One of the emerging trends in web design is the video background. This usually involves a simple repeating video loop in the background on the landing page of a website. A slick video can bring your site to life and catch the user’s attention

To get the most out of a video background, consider using the following guidelines:

  • Keep the content simple – too much action might distract from the focus of your webpage
  • Use soft colors and contrast these with the action buttons on your page
  • Make it fast – Consider using a CDN for delivery and make sure mobile users aren’t left hanging

Tutorials and guides

Want to keep your customer’s attention while explaining a feature of your product or website? Try using a video:

  • Use screenshots or video of your product or website
  • Keep the steps simple and give the user time to process instructions
  • Add a friendly voiceover to help guide the user

Event videos

Having a big event?

Dancing or club event

You can announce it in style with a video:

  • Use footage or pictures from previous events
  • Find stock representative of your event
  • Include the location and the date in your call to action at the end

Above all, keep the focus of your videos simple. It’s good to experiment, as every website and product is unique, but make sure you play to your strengths and find the video style that’s right for you.

Need some help getting your ad online? Check out our previous blog post that explains how to put your video ad on your website.

Get started creating your video now

Videos are everywhere - www.viddyad.com

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4 Ways to Customize Your Video Ad

Creating a video ad online is easy – but how can you make your commercial really come to life and stand out from the crowd? Check out four of our top tips below to see the ways you can customize your video and make an impact.

1. Transitions

A transition is the moment when one image or video clip switches to another. Different effects can draw the viewer in and set the tone for your ad. We give you 10 transitions to choose from.

Tips:

  • If you have a lot of images in your video, use an occasional zoom or slide so they don’t appear too static.
  • If you have a lot of video clips, use fade to give it a professional touch.
  • Hover over each transition to get a quick preview of the effect.

Viddyad transition style choices

2. Text Styles

The text of a video is where you really sell your message to the consumer. With Viddyad, thousands of different text combinations are possible using our styles dashboard.

Tips:

  • Have consistency on each screen – stick with the same fonts and colors.
  • If you have a colorful or busy image or clip, try adding a background bar to make your text stand out.
  • There are three text fields on each screen – make use of them and avoid crowding text in one text field, spread it out.

Text styles available at Viddyad.com

3. Text Animations

So, you’ve found the right font and color, and tweaked your message to perfection. What next? How about picking a great text animation to really grab the viewer’s attention? We give our users a range of choices for text animations. Choose how your text appears and disappears from the screen, as well as what emphasis is placed on it while it’s there.

Tips:

  • Take the tone of your video into consideration, if it’s a 10 second video highlighting a special offer, try using the zoom and expand animations to highlight this.
  • If your video is being used for a presentation, simpler animations such as fade and soft-edge may be most appropriate.
  • Experiment with different animations – click the “Play Animation” button to get a quick preview of how your text will appear.

Customize your text with different animations

4. Logo Screen Customization

This is the most important part of your video – the final message screen. It’s the last thing the viewer sees, so make sure it stands out.

Tips:

  • Give a really clear call to action. For example, if it’s a sales video and you have a direct phone number, prompt the viewer to call and use the number instead of your website. This will increase your conversions.
  • You can adjust the size of your logo to make it as big or a small as you wish – just leave room for your CTA (call to action).

Resize your logo to ensure the greatest impact at the end of your video

Above all, remember to experiment! You can change the timings, add filters, reorder content and much more. Your video preview will be ready in just a few seconds, so try out different effects to get the style of video that really suits your business, product or campaign.

Ready to start? Head on over to Viddyad now to get customizing.