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Video Ad Campaign Hall of Fame: Generic Brand Video

An old adage tells us that laughter is the best medicine. It’s also the best relief during tense discussions, the best way to appear friendlier than you actually are, and the best way to seem cool even after you trip in front of a bunch of people.

Most importantly, laughter is the best way to build an emotional connection with others. Funny video advertisements have the ability to generate warm feelings and a sense of camaraderie between advertiser and viewer. Advertisements that make people laugh tend to be tweeted, retweeted, replayed and remembered.

One such advertisement is Dissolve’s “This is a Generic Brand Video,” which won the 2015 Shorty Award for Best in B2B (business to business). The Shorty Awards honor the most influential voices in social media, which is a pretty big deal considering how important social media has become in the life of the modern consumer.

“This is a Generic Brand Video” pokes fun at formulaic brand advertisements, which have a predictability and absurdity that may not be apparent upon first viewing, but which nevertheless seem familiar when Dissolve points them out:

 

Dissolve’s video is a good reference point for advertisers who want to see what to do and what NOT to do. The use of cliches and the lack of sincerity or logic in advertising, which Dissolve is making fun of, should be avoided at all costs. Viewers are smart and tend to notice when an advertisement is disingenuous. When making an advertisement, companies should stick to what’s true, and not just what they think viewers want to hear.

When making a video ad, consider using Dissolve’s tactic of sharp humor. This video is impactful because it doesn’t insult viewers’ intelligence; in fact, it makes it seem like Dissolve and viewers are in on a joke together. Most interestingly, the use of humor covers up the fact that the video is itself an advertisement. Through this video, Dissolve is able to gain brand recognition, free publicity, and hits to their website, all while giving viewers a good time.

 

Each Thursday, the Viddyad team will choose a new commercial to add to our Video Ad Campaign Hall of Fame. If you have any nominees (video advertisements that made you laugh, made you cry, stood the test of time, or made you go “WHOA”) let us know! Comment below or shoot us an email at social@viddyad.com.

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How To Make a Great Video Ad

When it comes to creating a video ad, there are countless options, but where should you even start? We decided to compile a short list to help you when making your video ad.

  1. Make a plan

First things first, you need a plan. You need to decide what exactly it is you want your video ad to achieve. Most likely, you want to drive sales or maybe you want people to know about an event you have coming up. Whatever it is you want your video to achieve, you need to consider your target audience. Once you decide what you want your video to do for your business and the market you want to target it will be easier to decide on the content to put in your video.

  1.  Write a script

Once you have your plan, consider writing a script for the video. Even is your video doesn’t have dialogue, a script will help you outline each scene you want to depict and will help you stay on track.  

  1. Engage

In order for your video to be in any way successful, you need to engage your audience. If you do not catch the audience attention within the first 3-5 seconds of your video they most likely won’t watch the rest of video. Some of the best ways to help engagement is to create a video that would invoke an emotive response. Making someone laugh is one of the best ways to get a viewer to watch your entire video for them to like it or even share it. But be careful, the emotion should come naturally, if you’re trying to hard, viewers will know and most likely skip your video.

  1. Watch your language

Don’t over complicate the language that you use in the video, either through voice over or onscreen text. Don’t make the mistake of assuming that everyone will understand the wording that you use. So don’t use industry jargon or buzzwords, keep it simple and to the point, that way it’s accessible for most people.  

  1. Brand it

Don’t forget to brand your video sufficiently. Make sure your logo appears at least once within the video, so that people will associate your brand and video when they see your logo again. Also don’t forget to include a call to action on your video, whether you want people to visit your website or attend an event, always make sure they know what it is you want them to do.

  1. Know the limits of video

Video is one one the best tools to use when trying to get your message to your audience, but even video has limitations to what can be achieved through the medium. A short video with some information will be better than a long video with multiple points of information. With too much information your audience will most likely become disengaged. Don’t try to do too much in one video, something simple will work better.

 

Make the perfect video ad for your business within minutes at www.viddyad.com. You can upload your own content or choose from our library of millions of clips and images. Help your business grow with the power of video.

 

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Our Top 8 Video and Digital Marketing Sites

We love stats, facts and information here at Viddyad so we decided to make a list of the top blogs and websites we felt would be great for any business to keep track of and to learn lots of new information about video marketing and digital marketing. These sites will give you so much great information it will be difficult not to get your digital strategy right. In no particular order:

  1.     Reelseo.com

Updated daily, here you’ll find hundreds of articles dedicated to video marketing. They also discuss the latest trends and viral sensations that can be found across the internet.

  1.     eMarketer.com

Emarketer focuses on providing lots of data on digital and digital marketing. With an array of topics from programmatic buying to marketing technology it’s easy to find information that you need and even information you didn’t know you needed.

  1.     Techcrunch.com

Tech Crunch is great for all things tech. It’s not solely concentrated on marketing or video but it’s a great site to keep up with the latest news about the tech industry, and even is tech isn’t your business area you can keep track of the latest news and updates from the social networking sites that you are most likely using.

  1.     Digiday.com

Digiday will keep you up to date with the latest trends and news happening in the digital marketing realm. You may just pick up a few tricks to market your business.

  1.     Iab.com

Again this is a great resource for all types of articles with the most popular topics on the site being creative and video marketing. They give a fresh perspective to topics and ideas.

  1.    Marketingland.com

With an abundance of topics you will certainly find information for what you need on Marketing Land. They have lots of articles chocked full of advice and tips that you’re sure to find useful.

  1.     Forbes.com

Forbes is a go to site for all kinds of topics, like job interviews tips to the latest to the biggest companies in the world, but you’ll be sure to find lots of marketing and business tips here that will be worth the read.

  1.   Mashable.com

Mashable is a great source for news, and you’re sure to find updates on all the latest tech feature. You’ll also come across some interesting stats that are relevant to your marketing strategy and your business.

So that’s our quick list of the top sites to find great tips, tricks and updates on trending topics in the digital marketing world. Of course there are many sites that can give you lots of interesting stats, in fact we here on the Viddyad blog try to keep you informed and up to date on the latest trends and stats too. If your favorite site is missing from the list, leave us a comment below and share the knowledge!

At Viddyad.com you can easily create video ads for your business. Upload your own images or choose from of library of 85 million clips and images to create the perfect video.

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YouTube’s Brand-Sponsored Video Rules Hit New Levels

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YouTube is prohibiting the use of brand features by its video creators unless the sponsor is willing to sign up for an advertising package with Google.

The video site has a number of video creators who work directly with brands. Now, however, the company has decided to alter its ad policies in order to tighten its rules on this type of brand-sponsored videos.

With these new policy changes, video creators will no longer be able to have overlays of sponsor logos and branded products without the sponsor paying Google to advertise there. Google wants these brands to depend on Google instead of using independent video creators.

There is of course not a lot of enthusiasm from video creators about these changes. While YouTube are describing this change as an amendment of existing policy, others are saying that it is a clear change which affects the way popular YouTubers and larger channels have been using the network. No longer can they boost their rating by featuring popular brands without having to share some of their profits with Google.

In similar policy changes, YouTube has introduced “product card” that allows brands to insert a six second advertisement or endorsement that will appear before their own video. Video creators can avail of this new feature as part of standard media packages.

Ordinarily, YouTube video creators generate revenue by working with external brands to feature their products in their videos. YouTube’s new policies do not allow this type of brand integration anymore unless the producer purchases a media package, giving a portion of their revenue to Google.

With publishers being left with little option other than to invest in media packages in order to feature sponsored video content, YouTube will receive a large proportion, 45% in most cases, of revenue.

Video Sharing

Mobile Video Sharing in the Spotlight at Twitter’s Q4 2014 Earnings call

“Good day, ladies and gentlemen and welcome to the Twitter Fourth Quarter Earnings Conference Call”. The attention of some of Twitter’s leading members along with many conference call participants, was grabbed with these words which signified the beginning of CEO Dick Costolo’s Q4 2014 Results-Earnings call. Also in attendance were Krista Bessinger, Senior Director, Investor Relations and Anthony Noto, CFO.

During Twitter’s Q3 earnings call and again at their Analyst day, among the three main features discussed was the creation of an ecosystem of new applications and services, perhaps such as an app marketplace, and the instruction of better media creation and consumption. In Q4 Twitter launched and began testing ideas in native mobile video. Costolo commented that he believes video and mobile video sharing will reach the same scale of creation and consumption as photos.

Twitter’s first encounter with video was with Vine. This process of creating and sharing short videos remains very popular with Twitter users, with over 1.5 billion Vine loops each day.

The company have also been using publishers and advertisers to bring videos to the site in recent months. Expansion efforts into SMB media channels are continuing to pay off, with a growth rate continuously outperforming overall growth of their own ad business.

The social network’s video findings show us just how popular videos are with its users. The most recent addition to its media strategy was the introduction of native mobile video to all Twitter users. With this addition, users can now capture, edit and share videos right within the Twitter app. The goal is to make native mobile video fast and easy.

We will no doubt be seeing continuous investment by Twitter on the mobile video front, with CEO Costolo stating that he will personally be investing a good deal of time in this area.

Mobile Video Sharing