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Video Ad Campaign Hall of Fame: Our Blades Are F***ing Great

Becoming an instant billionaire? Sounds f***ing great.

Yesterday, Fortune announced that Dollar Shave Club, a startup that ships razors directly to subscribers’ homes each month, sold to Unilever for a whopping $1 billion.

The Dollar Shave Club brand exploded into the public consciousness in 2012, when the company released what can only be described as an exercise in absurdist advertising.

The video ad—which features Dollar Shave Club Founder Mike Dubin, a man in a bear suit, and the f-bomb—has almost 23 million views on YouTube. The success of Dollar Shave Club and their Little-Ad-That-Could confirms what great advertisers have been saying all along: advertising and playing it safe have no business being together.

As David Ogilvy, described by some as the Father of Advertising, famously said: “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

Dollar Shave Club certainly hit it out of the park. Dubin, who has a background in improv comedy, explained that he wrote the ad in an attempt to stand out from brands that take themselves too seriously.

He said, “The world is filled with bad commercials and people who are marketing too hard. I think what we wanted to do is not take ourselves too seriously, and deliver an irreverent smart tone.”

This irreverence has certainly inspired copycats. The Dollar Beard Club, which claims to be the manlier alternative to the Dollar Shave Club, piggybacked off of Dubin’s great idea and gained quite a following of their own.

2 million views? Not too shabby.

There is something to be learned from both the Dollar Beard and Dollar Shave Clubs. First, if you see a strategy that works for someone else, try it out: there is a chance it will work for you too. There is no shame in learning from the success of others.

Finally, take risks. Be irreverent. Dust off that old sense of humor and try it on, even if it’s a bit strange and you’re worried it will weird people out.

If you’re feeling exceptionally brave, you could even try to float some puns. It seems to have worked for the Dollar Shave Club.

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Each Thursday, the Viddyad team will choose a new commercial to add to our Video Ad Campaign Hall of Fame. If you have any nominees (video advertisements that made you laugh, made you cry, stood the test of time, or made you go “WHOA”) let us know! Comment below or shoot us an email at social@viddyad.com.

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The Top 5 Social Media Campaigns of All Time

Businesses of all sizes from everywhere in the world have been attempting to crack the code to a successful viral marketing campaign. While it may seem like social media has only become a key factor in the viral campaign industry over the last several years, social media campaigns date as far back to 1999 with the movie The Blair Witch Project.

We’ve compiled our own list of the Top 5 Social Media Campaigns of All Time. Maybe you can pick up a few tips from these successful marketing strategies:

1. The Blair Witch Project

 

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There may not have been Facebook and Twitter in the summer of 1999 when The Blair Witch Project was released, but these marketers made one of the first ever attempts at a viral marketing campaign. They were able to generate a big buzz for a small budget movie by posting fake newspaper clippings about the disappearance of the movie’s characters on web sites and message boards. Were the events depicted in the movie based on a true story? We will never know.

This campaign sparked interests in the film months before its release, and led to box office earnings of $29 million during its first week alone.

2. Old Spice Spokesman

While the Old Spice slogan “Smell like a man, man” and its TV commercials are successful marketing campaigns on their own, the grooming products company hit gold with their interactive viral social media campaign. Spokesperson Isaiah Mustafa was already popular from their commercials, but Old Spice took it to a new level by interacting with fans via web videos in 2010. Fans submitted questions to Mustafa via Twitter, and the Old Spice spokesman responded to these questions with over 180 web videos. He responded via video to one Twitter user @Alyssa_Milano four times and even sent her flowers.

Talk about increasing audience engagement, am I right?!

3. ALS Ice Bucket Challenge

Perhaps one of the most engaging social media campaigns of its time, the ALS Association generated 70 billion video views and raised $220 million in the summer of 2014. The association raised awareness for ALS by having people dump buckets of ice on their heads and post a video of it on social media, challenging other friends to do the same and donate to the cause. Celebrities from all over got on board with the campaign and posted hilarious videos of themselves participating in the challenge. Amongst the most popular celebrity Ice Bucket Challenges were Justin Bieber, Bill Gates, and Kim Kardashian on the Ellen Degeneres show.

The ALS Association spent no money on promoting this campaign, and was awarded the Facebook for Good award in the Facebook Awards.

4. Always #LikeAGirl

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Another 2015 Facebook Awards winner for their viral campaign was the Always #LikeAGirl campaign which raised awareness and confronted gender norms. Their videos called for a change in perceptions of what it means to “act like a girl.” As these videos went viral all over social media, and especially on Facebook, they generated a lot of feedback from their audience and social media users. The feminine hygiene brand increased the emotional connection with their audience and boosted purchase intent. The #LikeAGirl video became the most watched video in Procter & Gamble history with 76 million views.

5. World Wildlife Fund #LastSelfie

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And finally a viral social media campaign from 2016, the WWF’s #LastSelfie Snapchat campaign brings awareness to animal species at risk for extinction. The idea behind their campaign was to show audiences that endangered species are disappearing in the world just like selfies disappear from Snapchat in 10 seconds. These vibrant images capturing different endangered animals grab your attention, along with their sad but brutally honest captions that this could be their “last selfie.” The WWF took something everyday like a selfie and used it as a call to action, raising awareness for animal species in danger of going extinct all over the world.

All of these viral campaigns have one thing in common: they thought outside of the box. To create a viral social media campaign, you need to get away from ‘the norm’ and get creative outside of your comfort zone!

 

Photo sources: 

http://www.smcubedconsulting.com/tag/social-marketing/
http://www.mediapoondi.com/
http://www.imcthoughts.com/
http://www.site-seeker.com/

Get creative with your viral social media campaign and make a video ad at www.viddyad.com

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Videos Gone Live: Tumblr is the Next to Launch Live Video

Video seems to be all over the news lately, so it has probably solidified its position as the next big thing. But you might also be hearing whispers about live video, and rightly so, because a multitude of social networks are implementing live video into their platforms. So let’s break it down, who’s doing what with live video?

The second largest search engine in the world, YouTube, has had the option of making live videos for a number of years, live video never really became a must-use feature. Maybe it was too soon for live video, and the online world just wasn’t ready. It can also be difficult to find live videos on YouTube.  For a viewer to know when a video is live, they need to be subscribed to that specific channel. Only then will they be notified when a video is broadcasting live, other than that it comes down to luck if you stumble across a live video. This problem is easier to get around for the likes of Twitter and Facebook, because they are primarily social, rather than primarily video. It’s easier to find what people are doing and saying on Twitter and Facebook.

Twitter confirmed its acquisition of periscope back in March 2015, which got the ball rolling for the other social networks to jump on board with live video. Periscope allows users to create a live video which remains on their account for 24 hours, after which it will be deleted and gone from the internet forever. This was a great move for Twitter whose user growth has slowed. If Twitter manages to monetize periscope correctly it may become a key revenue driver for the company.

Facebook followed shortly after, but instead of acquiring an already existing product, Facebook started from scratch. They’ve partnered with several digital media publishers, including Buzzfeed  to push live video across multiple audiences. The first Facebook live video that Buzzfeed published was of two team members attempting to explode a watermelon with rubber bands. The watermelon stayed strong until the 44 minutes mark and the audience reached a peak of over 800,000 people watching live. The video now has over 10 million views, this being the differentiating factor between Twitter’s periscope. When a video goes live on Facebook, it stays on a person’s profile until they either delete it or set it to expire after a certain length of time.

Even Amazon is all aboard the live video train, with their product Twitch. Twitch is a platform to watch live video gaming, e-sports competitions and music broadcasts. The more focused video topics shuts the platform off to people who aren’t interested in what Twitch has to offer, but that move may actually keep its user base happy as they have a more focused online community.

The latest name to enter the live video realm is Tumblr. Bought in 2013 by Yahoo! (The acquisition outraged Tumblr users) The blogging site has 550 million monthly users, and can be a pretty mysterious place when you don’t know what you’re doing. Tumblr have taken a different approach when it came to implementing live streaming onto their platform. The Tumblr platform supports a multitude of live streaming platforms. These include YouTube, Kanvas and Upclose.

This can be considered a great move for Tumblr. Instead of dedicating time and money trying to create another platform for people to sign up to, they let other companies do the hard work but reap the benefits of the progression of live video. Multiplatform support also means great news for their revenue stream. It may indeed mean that they can negotiate strong marketing deals with a multitude of brands.

It’s a smooth move for Tumblrs parent company Yahoo who aren’t well known for their innovative ideas. Their future is highly uncertain. In 2012 they changed CEO 4 times, eventually settling on the current CEO Marrisa Mayer, who despite best intentions still hasn’t managed to get Yahoo! out of the old folk’s home. In fact, back when Yahoo acquired Tumblr Marrisa Mayer stated ‘Tumblr is incredibly special’ and promised not to ‘screw it up’.  

As of February 2016, Tumblrs value decreased by $230 million dollars. Rumours are circulating again, and the core of those rumours involve Yahoo being sold, but only time will tell what will happen to Yahoo, and in turn Tumblr, and if the move to support live video will work wonders for revenue.
It looks like live video is here to stay, and it will probably only continue to grow in popularity in the next number of years. Will it ever replace regular pre-recorded video? Probably not. Pre-recorded video gives the user a lot more control over the content being published. It’s safer and live video takes that safety away. While younger generations may be more open to taking risks and making mistakes with the content they upload, brands certainly won’t be as quick to take those risks.

 

Create  video ads online in minutes at www.viddyad.com

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Why Use Video on Social Media?

By 2019 80% of the world’s traffic will be video. With this in mind it is an important consideration for any business to implement video into their marketing strategy, to ensure that their messages don’t get lost amidst the sea of video. Social media is one of the best places to post videos so that your customers, or potential customers can interact and share with your brand’s messaging. For this reason we took some time to look at why a business should use video on social media

When you first think of social media and video the first platform that probably comes to mind is YouTube. YouTube is a great platform for any business. Not only will it allow you to host your videos and easily share them or embed them to your website, once you have your account set up you can go about using YouTube’s multiple ad products in order to specifically target the market that you want to see your video ad.

This is a great option for any business but it can be difficult to get views on the YouTube platform. About 300 minutes of video is uploaded to YouTube every minute so it can be very easy for your brand’s video to be swallowed up into the great abyss. For this reason it is important to consider integrating your video ads with Facebook. Facebook video has really taken off in the last year with an increase in video views from 4 billion per day to 8 billion per day in just six months. One of the great benefits to uploading your videos to Facebook directly is because you’re adding them to your business Facebook page that you have already set up. People have liked your page so are happy to hear from you, so a video catered around your business could potentially gain more views than on YouTube because you already have an interested audience.

 

78% of people said that social media has influenced purchasing decisions. So it is important to ensure that you have the best content on your social media sites. With over 1 billion users your target market is on Facebook, and Facebook ad products allow you to specifically target the most relevant audience to you. When you set up a video ad to serve it will appear in your target audience’s timeline. They can then click to go to your Facebook page if they want to learn more about your business. Your Facebook page is a great medium to drive traffic back your site, and with the launch of Facebook stores, some e-commerce businesses can even conduct all their business through their Facebook page.

Using social media as a platform for your video ads is cheaper than using traditional platforms such as television for this reason you can focus your budget on creating multiple videos for your social media platforms. This gives you the opportunity to customise for specific audiences. So you can have videos to showcase different products and target them at different target markets.

Snapchat is one of the most popular social media platforms and brands are starting to see the value of sharing short videos using the platform. Snapchat however is a bit of a different animal and won’t work for every business. For one the target audience for Snapchat is much more niche than that of YouTube or Facebook, but if you’re looking to target the 18-24 year old audience Snapchat could be a big consideration for you. You also have to consider that the format is a lot different, people will always want interesting content, but especially on Snapchat.  The content tends to be a lot more off the cuff rather than a video that has been overly produced.

The videos that you post on social media do not have to be expensive and over produced. They just need to be engaging and entertaining. Where possible you should strive to get your message across in the first 5 seconds. If you’re stuck for original content consider using stock footage to portray your message, this has multiple benefits. For one, you won’t have to spend extra money on creating original content. Interestingly enough Facebook are also fans of stock footage because there’s little chance of copyright infringement and they even have many stock footage images pre-approved for advertisement purposes.
Whatever you do in your video and wherever you post it, just make sure you have at least one, before you get left behind. Create an engaging video ad at http://www.viddyad.com

 

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6 Tips to Grow your YouTube Views

YouTube is one of the most popular video platforms on the planet. It’s become so big in fact that a number of people have quit the everyday 9-5 jobs in favour of making videos for YouTube and subsequently earning a living from video views, some even making millions of dollars per year. With about 300  hours of video being uploaded to YouTube every minute, it can be very easy for the average video to get lost. So we took a look at some ways to help your video stand out.

 

  1.       Make engaging content

 

The very first thing you need to do in order to get your video viewed is to make it interesting. You may think this seems obvious but you would be surprised at the amount of boring video on YouTube that people expect to be viewed. The likelihood of your boring video being viewed by thousands of people is very low. You need to offer a viewer something interesting, engaging maybe even educational. This way your potential viewers have a reason to press play on your video.

  1.       Know how people search

 

Discover what keywords and phrases people use to search for videos similar to yours. Utilise the tools available that will give you this information. Two free tools include YouTube Trends and Keyword Tool. By knowing these keywords you can then use them to tag your video, this will allow your video to appear in those searches. You should also put those keywords into your videos title, provided it makes sense to do so and only adds to the description of what your video is about.

  1.       Encourage engagement

 

In order for YouTube videos to be displayed on the front search page or to be suggested along the side of a video, a number of aspects are taken into consideration. One of these is the amount of likes that your video has. So if your video has great content, hopefully your viewers will hit the like button below the video, but of course you can always ask them for a like in the video or in an annotation boxes that you can set to appear on your video. More likes will help your channel and video views to grow, because YouTube recognises that video as potentially interesting for other people to view.

  1.     Drive channel views

 

One great video won’t grow your views and subscribers. The most successful YouTube channels have multiple videos that each have the same high standard of engaging video. When someone views your video on the right hand column the YouTube algorithm will suggest another video from your channel. Having multiple engaging videos will allow YouTube to suggest your content to a viewer, which keeps them on your channel, watching your video and if they like what they see they may even subscribe to your channel.

 

  1.       Custom thumbnails

 

The thumbnail is the first insight into your video that a person sees. So make sure it grabs viewer’s attention. Don’t use the same thumbnail for each video, it will make it difficult to identify your video. YouTube allows you to use whatever thumbnail you want, so you can use the stills from your video that they suggest, or better yet you could create a thumbnail that gives a visual overview of the video to grab user’s attention. This can help your video stand out among the thousands when a viewer is scrolling through a long list.

  1.       Don’t forget your link!

Multiple views on your YouTube video is great but you should use these views to drive people to your website or other social media sites. You can put your link at the start or end of your video, in the description box or in an annotation on the video. An annotation link on your video is probably the best way to grab user’s attention because it appears right in front of them and one click can bring them to your website.

Create your next YouTube video at www.viddyad.com

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